“IPTSOE, Do You?” Becomes the Battle Cry
of the Hot Sauce Movement
Frank’s RedHot Sauce Invites Hot Sauce Fans to Proclaim Their Passion for Flavor in its “IPTSOE, Do You?” Video ContestPR Newswire, Chester, N.J. (May 19, 2015) – Hot sauce is more than a condiment. It’s a movement. Thought to be one of the most familiar voices of the movement is a sassy 92-year-old named Ethel, who is best known for delivering the popular catchphrase “I Put That $#!t on Everything,” or #IPTSOE for short. This summer, Ethel is back to issue a challenge to hot sauce lovers everywhere – “I Put That $#!t on Everything, Do You?” The “IPTSOE, Do You?” video contest encourages hot sauce users to step up and proudly show their unwavering dedication to Frank’s RedHot for the chance to win $25,000 and appear with Ethel in a future Frank’s RedHot commercial.
“Last summer, we received thousands of photos that showed Frank’s RedHot on literally everything – from pizza, eggs, chicken and waffles to spaghetti, fresh oranges, sliced watermelon and pancakes,” said Christian Ortiz, Senior Brand Manager for Frank’s RedHot Sauce. “This year, we’re taking the IPTSOE challenge and kicking it up a notch with a video contest that will show off the creative and sometimes out-there ways in which hot sauce connoisseurs are using Frank’s RedHot.”
About the “#IPTSOE, Do You?” Video Contest
Now through September 1, hot sauce lovers can enter the “IPTSOE, Do You?” contest by capturing a video between 15- and 30-seconds long that showcases how they put Frank’s RedHot on everything and rallying others to join the movement. Enter by uploading a video to IPTSOE.com or by posting it on Instagram or Twitter with #IPTSOE and #contest.
An esteemed panel of hot sauce lovers will watch and select the top videos based on a set of judging criteria: reflecting the Frank’s RedHot brand image (50%), creativity (30%) and public voting (20%). On September 15, Frank’s RedHot will announce the highest scoring videos with the top 25 advancing to the final round of public voting.
Between September 15 and October 31, consumers will vote for their favorite videos out of the top 25 finalists. The video with the most votes by 5:00 PM EDT on October 31 will be deemed the winner of $25,000 and serve as a key ingredient in a Frank’s RedHot commercial with Ethel.
For more information and to read the official contest rules, visit www.iptsoe.com.
IPTSOE Innovation and Inspiration
Need inspiration for an “IPTSOE, Do You?” video? Want to take your taste buds for a ride? Frank’s RedHot Sauce has got it covered with a diverse, flavorful portfolio of nine sauce varieties that add flavor, heat and even sweetness to everyone’s favorite foods. With a little imagination, there are countless ways to “Put that $#!t on Everything.”
Check out some of the newest ways to enjoy Frank’s RedHot:
Frank’s RedHot Slammin’ Sriracha Sauce is a combination of sun-kissed chili peppers and jalapeños balanced by a slight tanginess and hint of smoke. Excellent for drizzling on scrambled eggs, or as a dipping sauce for sweet potato fries and shrimp.
Spice it up by mixing Frank’s RedHot Slammin’ Sriracha Sauce with marinara as the base of a homemade vegetarian Sriracha Pizza that even meat-lovers will crave.
Frank’s RedHot Sweet Chili Sauce is a pulpy, zesty sauce made with fresh chilis that is a slightly sweet, full-bodied alternative to traditional hot sauces. Perfect for dipping vegetables or shrimp, or for marinating chicken, pork or beef.
Try an unexpected pairing with Frank’s RedHot Sweet Chili Sauce poured over cream cheese for a simple Sweet Chili Cream Cheese Dipthat adds some sweet to your heat.
Frank’s RedHot Rajili Sweet Ginger Sauce is a fusion of exotic spices and ginger. Add to dips and dressings to make your taste buds dance.
Coat grilled chicken wings in Frank’s RedHot Rajili Sweet Ginger Sauce for a modern twist on a classic staple.
Frank’s RedHot Original Cayenne Pepper Sauce is made with a premium blend of aged cayenne peppers that add a kick of heat and a whole lot of flavor.
Frank’s RedHot Original Cayenne Pepper Sauce can level up any meal. Turn a bland burger into a Spicy Crunchy Burger with Frank’s RedHot, crisp bacon, melted cheese and crunchy onions.
Whether it’s grilling in the summer or tailgating in the fall, level up your flavor adventures with delicious Frank’s RedHot sauces and fool-proof recipes. For more ideas, visit www.franksredhot.com.
About Frank’s® RedHot®
FRENCH’S Foods, a division of Reckitt Benckiser, the maker of FRANK’S® REDHOT® Cayenne Pepper Sauce, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser family of food products include FRENCH’S® mustards and FRENCH’S® French Crispy Fried Onions.
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For more information, contact:
The French’s Food Company