HOT DOG HELP IS ON THE WAY AS BALL PARK® BRAND LAUNCHES FINEST FRANKS HOTLINE, NEW FLAVORS Tweet
Call, Text or Tweet for “Frank” Advice on How to Create #Humblebrag Worthy Grill OutsPR Newswire, CHICAGO, Ill. (May 21, 2015) – As backyard barbecue enthusiasts fire up their grills this Memorial Day, Ball Park® brand (www.ballparkbrand.com) is turning up the heat with the launch of the Finest Franks Hotline, a go-to resource offering “frank” advice on creating truly bragworthy grill outs. Beginning today through Labor Day, anyone can call, text, or tweet the hotline to receive expert advice and tips on a variety of hot dog and grilling topics.
“During the summer, consumers are seeking grilling advice, everything from how to grill the finest frank, to which utensil is best for turning a hot dog,” said Kristina Lambert, vice president and general manager, Ball Park brand. “The Finest Franks Hotline will help answer all those questions and give consumers access to our more than 60 years of expertise and knowledge.”
The hotline is one of several activities the brand has planned to launch two new flavor varieties to its premium line of Ball Park Park’s Finest™ frankfurters. Packed with big, bold flavors and infused with premium seasoning you can see, Ball Park Park’s Finest frankfurters instantly elevate any grilling experience. Just in time for summer sizzlers are Slow Cooked Chili and Jalapeno Cheddar, two exciting flavors created to satisfy consumers’ cravings for bold flavor and “heat.” They round out Ball Park Park’s Finest family of flavors, which also include Signature Seasoned, Slow Smoked Hickory and Cracked Dijon Mustard. Ball Park Park’s Finest frankfurters are made with 100 percent beef and contain no artificial preservatives, flavors, colors or fillers, and no nitrates or nitrites added*.
Social Media Stars Serve Up “Frank” Advice
Throughout the grilling season, a variety of social media stars, along with a surprise celebrity guest, will share their personal insights and advice to grill up the finest frank and create bragworthy grill outs this summer. Members of the Ball Park brand “Finest Grill Crew” include:
- What’s Gaby Cooking - popular lifestyle blogger and trained chef, Gaby Dalkin dishes out tips and recipes to keep her readers happily fed
- The Food in My Beard - with more than 1,000 recipes viewed over 6 million times, author Dan Whalen serves up over-the-top comfort food recipes with a creative twist
- Kevin is Cooking - author Kevin O’Leary is on a culinary journey to teach readers how to create delicious food, packed with big, bold flavors
#Humblebrag Your Grill Outs
Armed with tips from the Finest Franks Hotline and social media stars, consumers are invited to brag about their grill skills for the chance to win a year supply of Ball Park Park’s Finest frankfurters. Beginning now through July 5, consumers can submit their finest “grilling humblebrags” via Twitter and Instagram, using both #MakeItFinest and #Humblebrag (a popular social media hashtag that plays to false modesty). Weekly prizes will also be awarded. For more details and to enter, visit www.FinestHumblebrag.com.
The Finest Franks hotline is open Monday through Friday 8 a.m. to 7 p.m. EDT, and on weekends and holidays from 2 p.m. to 5 p.m. EDT. To access the hotline, call 1-844-4FRANKS, tweet @BallParkBrand using #MakeItFinest, or text to 57872.
About Ball Park Brand
The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues - including Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world’s largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. The company was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. Tyson Foods provides a wide variety of protein-based and prepared foods products and is the recognized market leader in the retail and foodservice markets it serves, supplying customers throughout the United States and approximately 130 countries. It has approximately 124,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
*Except those naturally occurring in celery juice
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Ashley La Croix, Tyson Foods, Inc., +1. 312.614.8732
Amanda Ruppelli, MWW, +1.201.806.3139