Martell Cognac Celebrates 300th Anniversary With Spectacular Party at the Palace of Versailles
May 21, 2015 – Paris, France - Martell, the oldest of the great cognac Houses celebrated its landmark 300th anniversary at a glittering celebration which took place last night at the historic Palace of Versailles in France.
300 VIP guests from more than 15 countries attended the spectacular evening, including Martell’s Ambassador and Guest of Honour at the event, the internationally-acclaimed actress Diane Kruger. Other guests included Solange Knowles, Olivia Palermo, Naomie Harris and Antoine Firino Martell, one of the descendants of the House’s Founder Jean Martell, as well as Hong Kong actress and singer-songwriter Karen Mok, guest of honour from Asia, who all enjoyed an incredible evening where Martell’s 300 year history was transformed into a vibrant and festive celebration with every moment turned into an extraordinary pleasure.
After a private tour of the Palace, guests experienced an exclusive fly past over Versailles by the Patrouille de France and an exclusive preview of an experiential exhibition representing each stage of Martell’s unique cognac expertise. After tasting cocktails created especially for the House’s Tricentenaire, all 300 guests took their seats for a fully immersive gastronomic experience designed around Jean Martell’s original journey to Cognac, created exclusively for Martell by the world-renowned, innovative French chef, Paul Pairet.
Diane Kruger commented: “Tonight we brought the modern spirit of French Art de Vivre to life to celebrate Martell Cognac's 300th anniversary. It’s not often that you get to attend such a spectacular event at such an iconic location and it has been a privilege to be a part of the celebrations this evening. The Palace of Versailles – considered by many to be the ‘birthplace’ of Art de Vivre – provided a spectacular setting to celebrate 300 years of Martell and I hope all the guests got to discover a little bit of the French way of living for themselves this evening.”
Philippe Guettat, CEO and Chairman of Martell added: “Tonight was all about celebrating the momentous anniversary of the Martell House and looking forward to the next 300 years. This has been an exceptional opportunity for us to gather guests from so many countries at the iconic Palace of Versailles to celebrate the Martell House’s 300 year history. This is surely a pinnacle moment for the House and we hope to keep building on our success as we look forward to Martell’s future.”