FiT Technology by nubia Ushering in a New Era of Smartphone Interaction

FiT is a revolutionary smartphone interactive technology that represents the latest innovation of a user-centric brand. This innovative technology redefines user interaction and allows them to reimagine the way they control mobile devices, bringing endless interactive freedom.

Harnessed with FiT, nubia Z9 offers a convenient and humanized interactive style, giving users a new and intriguing experience. By merely swiping up or down on either edge of the screen, users can quickly activate a specific app or switch to the background program; by repeatedly swiping the edges, they can complete rapid memory task cleanup and by simply touching the edges, users gain access to brightness and volume adjustment.

“The nubia Z9 offers a completely different way for users to manage their mobiles,” says Ni Fei, CEO of nubia. “It supports single-handed use. With two consecutive, rapid clenches on the phone users can either take a screenshot or activate one-handed mode. One simple clench will directly unlock the screen. Gesture memory makes it possible for users to customize their own holding gestures, transforming user habits into new interactive modes.”

And there’s more. Tapping the edge of the screen while in camera mode will take a picture and holding the smartphone in landscape mode provides easier operation, enabling four fingered instant operation of the camera.

Compared with traditional smartphones, the operational process of the FiT-enabled nubia Z9 is reduced by an average of 2.7 steps, a saving of 5.6 seconds each time and full control of the device in a single palm allows an added feeling of security.

“nubia’s innovation and revolutionary exploration of frame operation brings more possibilities and represents the future for smartphone development,’ says Ni Fei. “Our aim is to be an inspiration to the industry and the Z9 is just the beginning.”

About nubia:

Launched in October 2012, nubia is a high-end smartphone brand and the only subdivision of ZTE Corporation, a leading multinational telecommunications equipment and systems company in China. nubia is operated by an independent team to supplement and support ZTE's mobile phone brand system with the aim of providing increased brand choices for consumers.