JOHN FRIEDA HAIR CARE GIVES YOU AN EXCLUSIVE, BEHIND-THE-SCENES LOOK AT WHAT RED CARPET PREP REALLY INVOLVES WITH ACTRESS TAYLOR SCHILLING
New York, NY, July 13, 2015 / PRNewswire — John Frieda Hair Care® is determined to give women everywhere access to the secrets behind the best red-carpet looks. So with that in mind, the company recently brought together celebrity hairstylist Harry Josh, its International Creative Consultant, and his good friend and actress Taylor Schilling, to create a look that women can follow easily, step by step.
Taylor and Harry decided to go with a full-bodied, messy bob with a sexy, bed-head feel. Hours before she hit the red carpet for her premiere, John Frieda Hair Care® went behind the scenes with Taylor and Harry to capture the pregame. The result: An exclusive “Get the Look” tutorial with fun extras, including “5 Questions in 15 Seconds,” bloopers and selfies which is now live on John Frieda social channels.
THE STYLIST: Harry Josh
THE INSPIRATION: A sexy, wavy pageboy with loads of volume and texture.
- To encourage volume and bounce, Harry prepped Taylor's hair with the new John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment – a gel you apply to freshly washed and conditioned hair, then rinse out to create fullness that lasts through up to 5 shampoos.
- While Taylor's hair was still damp, Harry worked in a dollop of John Frieda Luxurious Volume Building Mousse, distributing it evenly from roots to tips.
- To create impressive lift at the roots, Harry blowdried Taylor's hair with a flat brush - pulling each section straight up and drying it at the roots before finishing with a shot of cool air. Then he went back through sections of her hair with a round brush to conjure up billowy waves.
- To add extra bend and polish, Harry used a 3/4-inch curling iron all over: He wrapped the hair around the iron – making sure to leave the ends straight for a more modern, undone effect – and softened up the waves with his fingertips.
- The final touch – a light misting of John Frieda Luxurious Volume All-Day Hold Hairspray – added shine and set the look to keep it from falling flat.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair® Precision Foam Color and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.