COLGATE® OPTIC WHITE® PARTNERS WITH JANA KRAMER AND CASSADEE POPE FOR “THE 49TH ANNUAL CMA AWARDS”

For a bts look at the #CMAawards with @CassadeePope & @KramerGirl follow #Colgate @OpticWhite

PR Newswire, 
NEW YORK, NY (September 16, 2015)

For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter.

Read More

“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”

Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night.

“The CMA Awards are such an incredible evening for the Country Music community,” said Pope. “I’m thrilled to share in the energy and excitement with our fans!”

Building on the buzz in Nashville, Colgate Optic White will station hashtag printers outside the Bridgestone Arena the days leading up to the show, and even at after-parties. Any time fans post a photo to Instagram or Twitter with the hashtag, #BrilliantSmile or #BrilliantStyle, their image will automatically be printed live, giving participants the opportunity to take home a custom photo keepsake.

“We are thrilled to continue our partnership with the Country Music Association,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive. “Our partners Jana and Cassadee know the power of a brilliant smile and what better night to show them off than at ‘The 49th Annual CMA Awards’.”

To get live updates from “The 49th Annual CMA Awards,” follow @OpticWhite and @CountryMusic on Twitter.

# # #

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's global oral health education program, please visit https://www.colgatebsbf.com.

About Jana Kramer
Singer-songwriter Jana Kramer’s newest single “I Got The Boy” is impacting radio now and will be featured on her forthcoming album produced by Scott Hendricks and due later this year. Named one of this year’s Next Women of Country by CMT, Kramer co-wrote over half of the new tracks on her upcoming album. Kramer released her self-titled debut album to much critical praise, earning her the title of ACM’s 2012 New Female Vocalist of the Year, as well, the title of most played debut artist at Country Radio for 2012. As one of the fastest rising debut artists of 2012, Kramer has impressively sold over 2 million tracks from her debut album. For more, follow Kramer on Twitter, Facebook, Instagram or visit janakramer.com.

About Cassadee Pope
With soaring vocals and impressive accolades Cassadee Pope takes the stage this summer & fall at fairs and festivals across the country where she will debut new music for eager fans. After a moving performance at the Special Olympics this summer, Billboard has already touted “I Am Invincible,” Cassadee’s latest offering, “a self-empowerment anthem…“ Since winning season three of NBC’s The Voice, Pope has toured with Superstars Tim McGraw and Rascal Flatts and has performed at major racing events such as Daytona 500 and Brickyard 400. From her chart-topping album FRAME BY FRAME came the breakout hit “Wasting All These Tears,” which sold over 1 million downloads and solidified Cassadee as part of a distinct group of solo female Country artists to score PLATINUM certification of a debut single. It also lead to awards like CMT’s Next Women of Country, and the 2014 CMT Music Awards’ Breakthrough Video of the Year. The combination of her talent and “I Am Invincible’s” message help audiences universally connect with her as the powerful and impactful artist she is. For more, follow Cassadee on Twitter, Instagram, Facebook or visit cassadeepope.com.

About CMA Awards
The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast on television for the first time – making it the longest running, annual music awards program on network TV. The CMA Awards have aired on ABC since 2006. ABC will be the network home of the CMA Awards and CMA’s other two television properties, “CMA Music Festival: Country’s Night to Rock” and “CMA Country Christmas,” through 2021.

PRESS CONTACT:

Ali Lehrer
Cohn & Wolfe
212-798-9710
[email protected]

Colgate-Palmolive Company
Media Relations
212-310-2670
[email protected]