JERGENS® SKINCARE PARTNERS WITH ACTRESS & COMEDIENNE LESLIE MANN — AND INTRODUCES NEW JERGENS® WET SKIN MOISTURIZER
PR Newswire, NEW YORK, August 4
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.Jergens partners with Leslie Mann and introduces new Wet Skin Moisturizer Tweet
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
As for Jergens® Wet Skin Moisturizer? It’s a game-changing way to quickly and intensely hydrate skin. New Jergens® Wet Skin Moisturizer glides onto wet skin and instantly absorbs for twice the moisturization in half the time*. There’s no need to wait for skin to dry before applying or to rinse away sticky residue. The revolutionary formula goes –and stays—on your skin and not down the drain. With this one-of-a-kind lotion, just apply the product before you dry for a quicker way to moisturize. The unique formula blends effortlessly with the water from your shower to instantly lock in essential hydration. This helps you take advantage of the peak moisture moment, when your skin is damp and most receptive to hydration.
For exceptionally soft, visibly luminous, and moisturized skin in 1/2 the time, discover new Jergens® Wet Skin Moisturizer in three new fragrances.
- Nourishing Monoi Oil: A light gardenia, floral scented oil
- Refreshing Coconut Oil: An invigorating oil to awaken skin with a beachy, tropical fruit essence
- Calming Green Tea Oil: A soothing botanical oil formula drawn from mature green tea leaves
*2X the moisturization in a single application clinical study; 1/2 the time vs. ordinary lotion.
WHAT IT COSTS: $6.99 for 10 oz.
WHERE TO FIND IT: Grocery, mass retailers and drugstores nationwide August 2015
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease® Luxurious Volume, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red, and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
SUSAN BIEGACZ/LINDSAY ESKENAZI
TRACTENBERG & CO./212.929.7979