All Hoover. No Bull.
Powerful Bull Meets Its Match in Hoover’s New TV Commercial
PR Newswire – GLENWILLOW, OHIO, November 10, 2015
There’s no bull about it: The Hoover Cordless Family of vacuums helps you stay ahead of any mess. A new TV commercial from Hoover—which aired during the Monday Night Football game between the Chicago Bears and San Diego Chargers—demonstrates the maneuverability of the Hoover Cordless products and the power of WindTunnel® Technology to clean up almost any mess.
Hoover used a live bull in the TV commercial as a metaphor for the charging, menacing mess that often accompanies a busy lifestyle. The innovative Hoover Cordless Family helps consumers stay ahead of the mess by giving them the freedom to move about quickly and the power to clean their entire homes. The Cordless Family includes a product for every surface of the home, including furniture, stairs, hardwood, tile and carpet.
“Going Cordless makes cleaning easier, faster and less stressful because it removes the hassle of having to plug and unplug a vacuum as you move from room to room,” says Nick Mangiapane, Hoover SBU Leader. “But Hoover has taken it a step further by making the same battery work with all four products in the family.”
The LithiumLife™ battery provides all of the power expected from a Hoover without the hassle of a power cord. The four products in the Hoover Cordless Family—the 3.0 Upright, the 2-in-1 Stick & Handheld Vacuum, the Lift Upright and FloorMate® Hard Floor Cleaner—provide everyone the ability to power through the entire home or pick up the smaller everyday messes to keep life moving even after the “Bull” has paid a visit.
In addition to the TV commercial, Hoover recently partnered with the famous wife of a pro football player and a busy mom, Kristin Cavallari. Busy moms are often the MVPs of the household, and Kristin knows how to balance a busy lifestyle all too well. She will be sharing her cleaning tips, cooking recipes and work life balance secrets on Hoover’s Facebook and Twitter pages to help everyone stay ahead of the mess and keep their lives moving. And should a “Bull” run through her home, she keeps her Hoover Cordless Family of vacuums charged and ready to run.
Stay tuned for the “All Hoover. No Bull.” commercial during upcoming Monday Night Football games, as well as more cleaning tips and tricks from Kristin on Hoover’s social media channels. The entire Hoover Cordless Family is now available on www.Hoover.com and online at retailers, such as Amazon, Best Buy, The Home Depot, Walmart, Target and Kohl’s, giving consumers the ability to truly clean with ultimate convenience. Prices range from $149 to $399.99.
Hoover Cordless Family:
All Hoover No Bull: A Powerful Bull Meets Its Match in Hoover’s New TV Commercial Tweet
- Hoover Cordless Upright Vacuum: Hoover’s first full-size, cordless upright vacuum that can clean the whole house.
- Hoover Cordless 2-in-1 Stick & Handheld Vacuum: A high-performance stick-vac with a removable hand-vac is the ideal quick cleaning solution for pet lovers and multi-floor surfaces.
- Hoover Cordless Lift Upright Vacuum: A cordless upright with a detachable canister for cleaning hard-to-reach places, such as stairs, ceilings and cars.
- Hoover FloorMate® Cordless Hard Floor Cleaner: A cordless hard-floor cleaner that washes, scrubs and dries sealed hard floors.
TTI Floor Care is the largest floor care business in North America and includes three of the biggest names in floor care—Hoover®, Dirt Devil® and Oreck®. Hoover was added to the robust portfolio in 2007 and is built on a rich history of innovation, providing reliable cleaning solutions to consumers through a comprehensive line of products for general and special-purpose vacuuming, including full-size uprights and canisters, deep cleaners and hard-floor cleaners and cordless cleaning solutions.
For more than 100 years, Hoover® has designed powerful, easy-to-use products that clean your entire home, from floor to ceiling, and even the very air you breathe. That’s why we’re a household icon and one of the most trusted brands in America—Hoover® Nobody does it like you™.
The Hoover story begins in 1907. Murray Spangler, an inventor who worked nights as a janitor, had an asthma problem. He called upon his inventor's creativity to find a solution to the dust that aggravated his asthma as he swept up at night.
Spangler gathered a tin soapbox, a fan, a sateen pillowcase and a broom handle, and assembled an odd-looking, cumbersome contraption that managed to pull the dust away from the air he breathed. He quickly realized that this “suction sweeper,” as he called it, had enormous sales potential, and he began seeking financial backing.
W.H. “Boss” Hoover, owner of a leather goods manufacturing shop, bought the patent from Spangler in 1908, retained him as a partner, and soon had six employees assembling six units a day in a corner of the leather goods shop.
“Boss” Hoover placed a small ad in the Saturday Evening Post offering 10 days’ free use of a Hoover suction sweeper to anyone who wrote and requested it. Instead of sending the cleaner directly to the potential customer, he chose a reputable store in each city that customers could purchase from. He allowed store managers to keep any commission from a resulting sale, and then offered the store the opportunity to become a Hoover vacuum dealer. This laid the groundwork for a national dealer network that, to this day, remains an important channel of distribution for Hoover products.
Meanwhile, engineers were designing new and improved methods of cleaning carpet. One of their most noteworthy innovations was the beater bar, introduced in 1926, which was the basis for one of the most memorable advertising slogans in history: “It beats, as it sweeps, as it cleans.” Aided by strong suction, the metal bar gently tapped the carpet to loosen deeply embedded dirt, as a bristle brush rapidly swept dirt up and out of the carpet.
Since then, the beater bar has gone through many tweaks and refinements and is still utilized in most Hoover vacuum cleaners today. Countless other “firsts” have been developed by Hoover engineers over the years to give consumers the most innovative and convenient features available. These include the disposable paper bag, the vacuum cleaner headlight, the self-propelled feature and the side-mounted hose feature.
Today, Hoover is part of TTI Floor Care North America, headquartered in Glenwillow, Ohio. As a leader in the floor-care industry, Hoover manufactures quality, high-performance vacuum cleaners for home and commercial settings. Since 1908, consumers and businesses have trusted Hoover to provide reliable, innovative cleaning solutions. Hoover offers a comprehensive line of products for general and special-purpose vacuuming, including full-size uprights and canisters, deep cleaners and hard-floor cleaners.
About TTI Floor Care North America
In 2007, Techtronic Industries Co. Ltd. (TTI) acquired the Hoover floor care business from Whirlpool Corporation. Adding the iconic Hoover brand to TTI’s portfolio created TTI Floor Care North America, at inception, the largest floor care company in North America. TTI Floor Care North America is dedicated to becoming an industry leader in every floor care category. TTI’s principle areas of business are power tools, outdoor power equipment, floor care appliances, solar-powered lighting and electronic measuring products. This industry giant is headquartered in Hong Kong, but maintains a customer servicing network in North America, Europe and Australia, and currently employs more than 20,000 people worldwide.
Learn more at www.ttifloorcare.com