APOTHIC DARK, THE BOLDEST AND DARKEST CREATION FROM APOTHIC WINES, IS BACK BY POPULAR DEMAND
In celebration, Apothic invites the world to reveal their dark side through a digital photo contest
PR Newswire – MODESTO, Calif. (September 25, 2015)Apothic Wines, known for their bold, intense blended wines that combine Old World intrigue with New World sophistication, is excited to announce the return of Apothic Dark. Its secret blend highlights unique and uncommon grapes to create a mysterious wine that is evocative of the romance found in darkness. This red wine blends dark fruit flavors of blueberry and blackberry with opulent notes of coffee and dark chocolate for a rich, yet silky smooth, wine experience.
To celebrate the return of Apothic Dark, Apothic Wine is convincing the world to “Go Dark” with its #GoDark campaign. The #GoDark promotion kicked off on September 24 when an impromptu dark parade descended on downtown Austin. Onlookers helping to “Keep Austin Dark” joined more than 50 mysteriously cloaked performance artists and Apothic enthusiasts in a procession that originated from Congress Bridge and culminated with dark revelry at a historic downtown theater.
“Home to the largest urban bat population in the country, there is an inherent darkness in Austin that inspired us to choose the city as the location to celebrate the launch of Apothic Dark,” said Scott Stangeland, Apothic Brand Manager. “We believe that there is a dark side to everything, and we look forward to seeing how wine drinkers show their creativity through our Apothic Dark Portrait Contest.”
Apothic Wine fans across the country can #GoDark by revealing their dark side through the Dark Portraits contest and sweepstakes. To enter for a chance to win weekly prizes, including an Apple® Watch*, Beats by Dre* headphones and GoPro* cameras, visitors must upload a photo at Apothic.com and using the Apothic Dark Portrait Tool join the #GoDark campaign. Submissions will be entered for a chance to win weekly prizes through a random drawing, and the most original and creatively dark photo will be selected as a grand prize winner.
Apothic Dark is now available nationwide wherever wine is sold and retails for approximately $14. To learn more about Apothic Wines and where to buy, visit Apothic.com or Apothic social channels.
*Apple, Beats by Dre, GoPro are not a participant in or sponsor of this promotion.
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Contact:
Hunter Public Relations
Kristin Archambeau
[email protected]
212.679.6600