Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.

To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.

“Our recipes remain true to the original Victoria vision that began nearly 100 years ago,” said Don Davide, chief strategy officer for Victoria Fine Foods. “The natural and organic trends that have been established in the past 15 years have morphed to the point that consumers now have a more holistic view and appreciation of real food ingredients, and that happens to suit our brand as we’ve remained true to our ingredients-first approach from day one. Our growth is partially attributed to better food trends, but ultimately it is because of taste…real food tastes better, and Victoria sauces simply taste best.”

Victoria recently unveiled new packaging that prominently displays ingredients on the front label in an effort to merchandise its natural appeal while reminding consumers that its sauces are gluten-free, Non-GMO and feature no added sugars, colors, preservatives or artificial flavors. Additionally, no water is added in the manufacturing process—a rarity in the pasta sauce category.

Victoria offers 13 varieties of its premium pasta sauces, including Basil Sauce, Vodka Sauce, Marinara Sauce, Fradiavolo Sauce, Roasted Garlic Sauce, Chianti Wine Marinara Sauce, Italian Veggie Marinara Sauce and more. Availability will vary by retailer.

About Victoria Fine Foods
Brooklyn-based Victoria Fine Foods is the top-selling slow kettlecooked pasta sauce manufacturer in the U.S. Since the company’s inception in 1929, Victoria has used only fresh, real food ingredients in the production of their specialty Italian sauces and condiments, and there is never any added water, sugar or preservatives. Using traditional cooking methods, Victoria sauces are slow kettle-cooked in small batches to ensure rich flavor and a homemade taste unmatched by traditional mass-produced, ready-to-eat pasta sauces. Committed to core values that include quality, honesty, authenticity and community, Victoria believes its ingredients-first approach make it, “the best you’ve ever tasted.” For more information, please visit www.victoriafinefoods.com.

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Contact: Ashleigh Chatel
[email protected]
Lambert, Edwards & Associates
616-233-0500