New Study Reveals Women are More Likely to Describe Themselves as Average Than Remarkable
T.J.Maxx Conducts Social Experiment And Forms The Maxximizers To Help Women Recognize How Remarkable They Are
PR Newswire, FRAMINGHAM, MA (September 29, 2015)
T.J.Maxx, one of the nation’s leading off-price retailers, believes that women do remarkable things, big and small, every day, to make it work with their smarts and savvy -- whatever the day brings. Whether it’s juggling a crazy to-do list, helping a friend or colleague complete a difficult task, or working a full-time job and making time for family and friends, T.J.Maxx believes all that women do should be recognized. That’s why this fall, T.J.Maxx is highlighting women’s resourcefulness and the remarkable things they do every day.
T.J.Maxx conducted a survey among women and found, when asked to describe themselves, only 19% of them would say they are remarkable. Despite all they do - from working a full-time job, to preparing meals, to managing finances and even making someone else feel appreciated, less than one-third feel they do much that really matters. In fact, the majority of women feel all they do is not good enough or worthy of recognition, and most do not acknowledge the positive impact their everyday accomplishments have on others.
This fall, T.J.Maxx wants to change that. That’s why T.J.Maxx conducted a compelling social experiment that brings attention to all women do and helps them recognize how remarkable they really are.
Additionally, T.J.Maxx has partnered with lifestyle expert Ayesha Curry, parenting blogger Ilana Wiles and entrepreneur Leah Busque to create The Maxximizers - a group of women who utilize their smarts and resourcefulness to get the most out of life every day.
- Ayesha Curry: Whether she’s in the kitchen cooking up a new recipe for her blog Little Lights of Mine, taking care of her two young daughters, or cheering on her husband during a game, she never knows what the day will bring but she always makes it work.
- Ilana Wiles: Founder of MommyShorts.com and the comedic brain behind @AverageParentProblems, Ilana knows parenting isn’t always easy but she rolls with the punches and laughs when she accidentally puts two different shoes on her kids because that’s what matters to her -- making the most of every day.
- Leah Busque: Leah Busque, the Founder and CEO of TaskRabbit, conceived of her business on a cold, winter night in Boston when she ran out of dog food. She had no doubt that one of her neighbors would be willing to help her out. It was just a matter of connecting with them. Through TaskRabbit, Leah connects people in a community to accomplish small jobs and tasks so that they can live smarter -- every day.
“Women are so creative, savvy and resourceful in getting the most out of their days and having an incredible impact on those around them,” said Ayesha Curry. “That’s why Ilana, Leah and I are excited to partner with T.J.Maxx this fall to draw attention to just how remarkable women are every single day.”
The Maxximizers will help other women recognize and give themselves credit for all they do. They will also share tips and tricks on how they do it and will help others do the same. Launching today on TJMaxx.com, each woman has curated a custom shop of their must-have merchandise that helps them maximize their life. Whether you visit in-store or online, T.J.Maxx has what you need to get more out of life every day.
Finally, The Maxximizers will showcase how to live a maxx life through a shared Pinterest board with T.J.Maxx. The board will house personalized content including their tips for making it work, inspirational imagery and their favorite T.J.Maxx products. The board can be found at https://www.pinterest.com/tjmaxx/the-maxximizers/.
Since its first store opening in 1977, T.J.Maxx has helped customers maximize what matters most in their lives by offering brand name, quality merchandise for much less than department stores. T.J.Maxx is the nation’s leading off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico.
For more on living a Maxx Life, visit Facebook at facebook.com/tjmaxx, Twitter at @tjmaxx and Pinterest at pinterest.com/tjmaxx and connect using #maxxlife. For more style news and images, visit our newsroom at media.marshallstjmaxx.com.
ABOUT THE SURVEY
The survey was fielded online by Edelman Berland from August 26 - 30, 2015 and included 1,033 women in the U.S., ages 18+. The data was fielded to be nationally representative on age, region and race/ethnicity. The margin of error is ±3.1%. Edelman Berland is a global, full-service market research firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. For more information, please visit www.edelmanberland.com. Edelman Berland: Intelligent Engagement.