COLE HAAN DEBUTS ZERØGRAND LIFESTYLE COLLECTION
Cole Haan announces a multi-season collaboration with technical products company Mountain Hardwear
PR Newswire – New York, NY – October 6, 2015
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to announce its newest multi-season partnership with the leaders of high-end performance apparel and gear brand, Mountain Hardwear, to create the ZerøGrand Outerwear collection. This collection has been proven on the mountain and refined for the city to deliver the highest level of style, functionality and performance for the modern urban explorer.
Gallery
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign that embodies the inspiration behind the collaboration, “Proven on the Mountain, Refined for the City.” Shot by photographer Alan Clarke, the campaign captures real life mountaineers, Cheyne Lempe and Angie Payne, scaling iconic skyscrapers in New York’s extraordinary skyline.
The inaugural ZerøGrand Outerwear collection debuts six outerwear pieces and one backpack style. These garments provide the most premium expression of performance wear staples elevated for today’s consumer that face rigors of city living in style. Cole Haan’s dedication to Elegant Innovation and Mountain Hardwear’s commitment to empowering outdoor athletes to live boldly meet nicely in the ZerøGrand range of apparel.
“This partnership is built on a common understanding of style and innovation. Our ZerøGrand footwear is the pinnacle expression of the kind of elegant innovation Cole Haan is famous for. When we wanted to marry our style sensibility with the very best in engineered garments, we went to Mountain Hardwear,” said David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “Our consumers are looking for style and functionality without sacrificing one over the other. We worked together to create a revolutionary line of smart products for everyday needs,” he concluded.
The ZerøGrand Outerwear collection introduces new innovative propositions along with features and design benefits without sacrificing fashion for function. The collection utilizes the same high-performance fabrics and insulation Mountain Hardwear pioneered for the needs of mountaineers, skiers, hikers and other outdoor athletes. However, these styles are not intended for the outdoor market; these pieces have been created to meet the needs of the on-the-go city lifestyle, making them the ultimate essentials for the fall and winter season.
Proven Mountain Hardwear technologies are found in individual styles including; Dry.Q® Stretch Ozonic™ shell fabric recognized for its lightweight, durable and 100% waterproof, yet breathable elements, 800-fill Q.Shield® water–resistant down that is infused with permanent water repellency to resist moisture absorption, and Thermal.Q™ Elite, a proprietary synthetic insulation and the warmest synthetic outerwear insulation available.
“Our designers usually solve problems to save lives and maximize experience for outdoor athletes. With Cole Haan, we were presented with a different problem: how do you keep a hard-driving, fast moving urban explorer warm, dry and protected without slowing them down or asking them to compromise style,” says Robert Fry, Global Director of Product Merchandising and Design at Mountain Hardwear.
The Women’s styles include the ZerøGrand Funnel Parka, Down Jacket and Metro Coat and Men’s styles include the ZerøGrand Commuter Jacket, Trench Coat and Motoring Coat, offered in varying hues. The ZerøGrand Commuter Pack, designed for a day in the city but able to handle a weekend on the mountain, is thoughtfully crafted for everyday needs. This style includes an interior Blackout Pocket lined with a composite aluminum sheathing to prevent electronic transmission, keeping any items with a radio frequency identification chip and phones safe and unhackable. An internal and external umbrella stash and a removable waterproof bag to store dirty shoes or gym clothes further add to the utilitarian elements of this backpack. The ZerøGrand Commuter Pack is available in Titanium, Stone Green and Black.
Additionally, Cole Haan partnered with a few favorite brands that share the same dedication to functionality and innovation to develop a curated collection for the city dweller on the move. Included in this collection is the aerodynamic ZerøGrand x Blunt™XS Metro Umbrella, which effortlessly provides maximum control in rough weather conditions; the ZerøGrand x S’well®Water Bottle, which keeps drinks at preferred temperatures, and the innovative yet classic pressurized ZerøGrand x Fisher Space Pen®, inspired by astronauts that needed to write in zero gravity conditions.
To further round out the extraordinary lifestyle collection, Cole Haan is also offering Men’s and Women’s ZerøGrand footwear and the Women’s Stagedoor handbag collection. Similar to the Cole Haan and Mountain Hardwear ZerøGrand Outerwear collection, the elegant collision of tradition and modernity is combined in the craftsmanship and engineering of the footwear. The ZerøGrand footwear is astonishingly lightweight, adaptively flexible, and responsively cushioned. The collection includes, the ZerøGrand Tall Boot ($298) and Longwing Oxford ($268) for Men and ZerøGrand Hiker Boot ($248) and Wing Ox ($198) for Women. The Stagedoor handbag collection, inclusive of the Stagedoor Tote ($398) and Studio Bag ($298), have a sporty attitude and streamlined shapes, a perfect addition to the assortment. Made of modern fabrics like lightweight nylon and perforated leather, and featuring high-tech rubberized hardware, these bags feature high performance functionality both inside and out.
Beginning on October 6, 2015, the ZerøGrand Outerwear collection will be available on ColeHaan.com and in Cole Haan stores, as well as available in a limited way through Mountain Hardwear direct-to-consumer sales in the US. The ZerøGrand footwear and lifestyle product, as well as the Stagedoor Handbag collection will be available on ColeHaan.com and Cole Haan stores.
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About Cole Haan
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s, women’s and children’s footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.
About Mountain Hardwear
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
PRODUCT INFORMATION:
Proven Mountain Hardwear technologies are found in individual styles including;
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Dry.Q® Stretch Ozonic™ (Waterproof Where You Need It):
Durable, Dry.Q® Stretch Ozonic™ shell fabric is waterproof yet breathable to keep you try without making you sweat. Its interior lining is engineered with millions of micropores, large enough to let humid air escape but too small to let water in.
-
Q.Shield® Down (Nature’s Best insulation):
Traditional down loses warmth and loft when it gets wet. 800-fill-power Q.Shield® Down fibers repel moisture to deliver warmth and comfort in wet conditions.
-
Thermal.Q™ Elite (Warmth Without Weight):
Ounce for ounce, the warmest mad-made jacket insulation available. Thermal.Q™ Elite mimics the complex filament structure of down, creating millions of tiny pockets to trap warm air next to your body.
MEN’S ZERØGRAND™ OUTERWEAR
Men’s ZerøGrand™ Commuter Jacket, $475
- Three available colors: Black, Titanium & Dark Compass
- Uses the warmest, most technically advanced down
Fabrication
- Dry.Q® Stretch Ozonic™ shell fabric is incredibly lightweight, durable and 100% waterproof, yet breathable—you get waterproof protection without the clammy feeling of a raincoat
- Stretch Ozonic™ shell overlay at the collar, shoulders and arms shed light rain. Perfect for use with an umbrella
- Strong, abrasion, tear-resistant Ghost Whisperer™ Fabric is the lightest downproof nylon shell fabric available
- 800-fill Q.Shield® water-resistant down is nature’s best insulator, infused with permanent durable water repellency to resist moisture absorption
- 800-fill down is extremely warm and lightweight, used only in the most premium and technical mountaineering outerwear
- Water-repellent nylon with durable water resistant overlay to shed water
- Stretch fabric for a lighter feel and better movement
- Seams are covered with waterproof tape
Features
- Flap-covered pockets to keep wind and moisture out
- Jacket length allows this style to be paired with a suit
Men’s ZerøGrand™ Motoring Coat, $450
- Two available colors: Black & Stone Green
- Exceptional insulation provides the protection of a winter coat without the weight or bulk of a conventional overcoat
Fabrication
- Thermal.Q™ Elite is a proprietary synthetic insulation, which is the warmest by weight synthetic outerwear insulation available
- Dry.Q® Stretch Ozonic™ shell fabric is incredibly lightweight, durable and 100% waterproof, yet breathable—you get waterproof protection without the clammy feeling of a raincoat
- Stretch fabric for a lighter feel, better movement and a nice drape
- Seams are covered with waterproof tape
Features
- Zippered hand pockets with waterproof zippers (polyurethane kiss coating)
- Zippered interior stash pocket
- Waterproof center front zipper (polyurethane kiss coating) with 2-way zipper heads so you can unzip the jacket from the bottom when sitting down
- Two flap covered snap closure exterior chest pockets
- Flap with snap closure covers zippers to keep out wind and rain. Edge of flap has abrasion-resistant polyurethane overlay to prevent soiling and fraying
- Elastic at cuffs keep wind out
- Packs down nicely for travel
Men’s ZerøGrand™ Trench Coat, $475
- Two available colors: Black & Titanium
- Warmth and water protection meet lightweight freedom of movement.
Fabrication
- Thermal.Q™ Elite is a proprietary synthetic insulation, which is the warmest by weight synthetic outerwear insulation available
- Dry.Q® Stretch Ozonic™ shell fabric is incredibly lightweight, durable and 100% waterproof, yet breathable—you get waterproof protection without the clammy feeling of a raincoat
- Stretch fabric for a lighter feel and better movement—unusual in a raincoat
- Seams are covered with waterproof tape
Features
- Packs down small for travel but still offers the insulation equivalent of a heavy ski jacket
- Insulated hood with volume adjustments around circumference to adjust opening/coverage and at back of hood to adjust volume and brim length
- Zippered hand pockets with waterproof zippers
- Two internal napoleon pockets, one with waterproof zippers
- Center front zipper with 2-way zipper heads so you can unzip the jacket from the bottom when sitting down
- Flap with snap closure covers zippers to keep out wind and rain. Edge of flap has abrasion-resistant polyurethane overlay to prevent soiling and fraying
- Vented back at hem for freedom of movement
- Elastic at cuffs to keep wind out
WOMEN’S ZERØGRAND™ OUTERWEAR
Women’s ZerøGrand™ Funnel Park, $475
- Two available colors: Black & Mountain
- Uses the warmest, most technically advanced down
- The lightest shell fabric and light stretch waterproof overlays are featured in critical areas such as the hood, shoulders and below the waist, which are exposed to the elements
Fabrication
- Dry.Q® Stretch Ozonic™ shell fabric is incredibly lightweight, durable and 100% waterproof, yet breathable—you get waterproof protection without the clammy feeling of a raincoat
- Stretch Ozonic™ shell overlay at hood, shoulders and hem protects from rain, splashes from traffic, and rain hitting near the hem when walking under an umbrella. Overlay also protects from dirt and abrasion when sitting down by covering the seat area
- Water-repellent nylon with durable water resistant overlay to shed water
- 800-fill Q.Shield® water-resistant down is nature’s best insulator, infused with permanent durable water repellency to resist moisture absorption
- 800-fill down is extremely warm and lightweight, used only in the most premium and technical mountaineering outerwear
- Strong, abrasion, tear-resistant Ghost Whisperer™ Fabric is the lightest downproof nylon shell fabric available
- Stretch fabric for a lighter feel and better movement
- Seams are covered with waterproof tape
Features
- ¾ length coat—Hits mid-thigh
- Oversized hood with cowl neck that overlaps at collar front to keep wind and water out
- Flap covered pockets keeps wing and moisture out
- Hidden elastic cuff closures
- Centerfront zipper with 2-way zipper heads so you can unzip the jacket from the bottom for sitting down
Women’s ZerøGrand™ Down Jacket, $375
- Three available colors: Black, Mountain, & Red Element
- Uses the warmest, most technically advanced down
Fabrication
- Dry.Q® Stretch Ozonic™ shell fabric is incredibly lightweight, durable and 100% waterproof, yet breathable—you get waterproof protection without the clammy feeling of a raincoat
- Stretch Ozonic™ shell overlay at hem and cuff protects from rain and offers dirt and abrasion resistance
- Water-repellent nylon with durable water resistant overlay to shed water
- 800-fill Q.Shield® water-resistant down is nature’s best insulator, infused with permanent durable water repellency to resist moisture absorption
- 800-fill down is extremely warm and lightweight, used only in the most premium and technical mountaineering outerwear
- Strong, abrasion, tear-resistant Ghost Whisperer™ Fabric is the lightest downproof nylon shell fabric available
- Stretch fabric for a lighter feel and better movement
- Seams are covered with waterproof tape
Features
- Shorter version hits at the hip
- High cowl neck (no hood)
- Center front zipper with 1-way zip
- Internal stash pocket at hip
Women’s ZerøGrand™ Metro Coat, $400
- Three available colors: Black, Stone Green, & Mountain
- Warmth and water protection offered at a phenomenally light weight and with downright American freedom of movement
Fabrication
- Thermal.Q™ Elite is a proprietary synthetic insulation, which is the warmest by weight synthetic outerwear insulation available
- Dry.Q® Stretch Ozonic™ shell fabric is incredibly lightweight, durable and 100% waterproof, yet breathable—you get waterproof protection without the clammy feeling of a raincoat
- Stretch fabric for a lighter feel, better movement and a nice drape
- Durable stretch nylon outer fabric is waterproof and breathable so you don’t get clammy
- All seams are taped to prevent water from seeping in
Features
- Parka length – hits at the hip
- Zippered hand pockets with flap to keep out wind and rain
- Zippered interior stash pocket
- Center front zipper with 2-way zipper heads so you can unzip the jacket from the bottom when sitting down
- Knit gaskets lock out wind
- Packs down nicely for travel
ZerøGrand™ Commuter Pack, $150
- Three available colors: Black, Stone Green, & Titanium
- Designed for a day in the city but able to handle a weekend on the mountain. Thoughtfully crafted for the needs of a workday- homes for electronics, an umbrella, shoe covering, etc
- The ZerøGrand Commuter Pack is based on design and construction developed so that alpinist could haul heavy loads into the mountains and keep them safe from any and all conditions
Fabrication
- Body is waxed polyester with the soft feel of waxed cotton. Polyester is naturally hydrophobic and the waxing process makes it more waterproof
- Ripstop weave gives the fabric additional tear strength and stops a puncture from turning into a tear
- Bottom is a lightweight, abrasion-resistant and waterproof transparent polymer coated fabric
Features
- The interior Blackout Pocket is lined with a composite aluminum sheathing to prevent electronic transmission. This protects any items with radio frequency identification chips like credit cards, passport, and phone to keep them safe and unhackable
- Waterproof zippered front stash pocket for quick access to frequently used items
- The two main compartments feature a padded laptop sleeve lined with soft fleece for smooth exit and entry
- Main compartment has gussets to prevent things from falling out
- Umbrella holder sleeve sized to fit the ZERØGrand X BLUNT™ umbrella
- Internal pocket is sized to fit a pair of shoes
- Removable waterproof bag to hold dirty shoes or gym clothes
- Stretch neoprene pocket to protect and secure electronics
- Convertible shoulder straps can be detached and slipped into a sleeve on the backpanel to turn the pack from a daypack into a tote
LIFESTYLE PRODUCT ASSORTMENT
ZerøGrand™ X BLUNT™ XS Metro Umbrella in Black, $49
Tested in wind tunnels, drenching downpours, and hailstorms, BLUNT™ umbrellas feature a tension canopy and unflappable aerodynamic structure that holds steady in even the most demanding conditions.
ZerøGrand™ X S’well® 1 7 Oz Satin Water Bottle, $35
Therma S’well™ technology keeps drinks cold for 24 hours and hot for 12. As a proud UNICEF supporter, S’well® contributes to clean water initiatives around the world.
ZerøGrand™ X Fisher Space Pen® in Black Matte, $27
NASA approached Fisher Pen Co. in the early sixties to develop a pressurized pen for astronauts that could write upside down, underwater, in extreme temperatures, and zero gravity conditions. Shaped from solid aluminum, the classic design of the Fisher Space Pen®is an outstanding example of industrial art.
For more information, contact:
Kimry Blackwelder, Cole Haan
Phone: +1 (212) 763-3060
E-mail: [email protected]
Proven on the mountain, refined for the city #ZeroGrand @ColeHaan Tweet
Cole Haan + Mountain Hardwear ZerøGrand Lifestyle Collection – Collaboration Video
Cole Haan + Mountain Hardwear ZerøGrand Lifestyle Collection – Teaser Video