Philips Avent Invites Parents to Inspire Its Next Pacifier Design

Winning Pacifier Design Will Be Available at Retailers in 2016

PR Newswire, Stamford, USA, October 5, 2015
Philips Avent, the bottle brand most recommended by moms worldwide, has been listening, learning and innovating in partnership with parents for more than 30 years. Since its launch in 1984 with a bottle clinically proven to reduce colic in newborns, Philips Avent has expanded its product portfolio to include breast pumps, baby monitors and pacifiers – all with the mission to help give babies the best start in life.

As part of its commitment to create meaningful products that deliver on real consumer needs, Philips Avent is inviting parents to help inspire its latest pacifier design. From now through November 15, 2015, parents can visit the Philips Avent Pacifier Design Contest website and upload their designs. One design will be chosen and featured on pacifiers available for sale next year. The parent who submitted the winning design will also receive a Philips Avent gift basket filled with $500 worth of goodies for their little one.

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“When it comes to taking care of baby, the tiniest details matter,” said Lindsay Clayton, Senior Marketing Manager for Philips Avent. “We know that parents have important insights on everything from what will soothe baby to what product designs will make friends and family “ooh” and “ahh” over their little one. That’s why we’re excited to invite parents to share their design inspiration with us.”

Innovate alongside @AVENT_US as part of a new pacifier design contest..

At Philips Avent, we believe that every baby is unique, so we create a range of products to fit each baby’s needs. When it comes to pacifiers, Philips Avent provides a variety of options to soothe baby:

  • Newborn Pacifiers: Features a smaller, lighter shield for tiny faces
  • Free Flow Pacifier: Six air holes built into its shield, allowing air to flow through and help prevent skin irritation
  • Soothie: One-piece, silicone design, now available in a cute, new bear shape, different colors and a vanilla scent!

Visit the Philips Avent website at www.Philips.US/AVENT to learn more about the entire product portfolio, or follow us on Facebook.com/PhilipsAVENT or @AVENT_US.

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For further information, please contact:

Shannon Jenest
Philips Consumer Lifestyle
203-351-5769
[email protected]

Kendra Lied
OneVoice
212-805-8063
[email protected]

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Philips Avent