Twitter content feed helps PR Newswire clients discover influential conversations
Monitor and manage your brand's social presence with @PRNewswire's Agility platform Tweet
NEW YORK, Oct. 27, 2015 ⁄PR Newswire⁄
Social media continues to transform the way we communicate, as people across the globe are engaging in new conversations every day. Brand communicators are using the power of social media to reach audiences and influencers with relevant content that can position them at the center of it all.
Social media monitoring is critical to the immediate discovery of influential topics affecting an industry or brand. PR Newswire is helping PR and marketing professionals uncover these conversations with the Agility workflow platform.
Through a new agreement with Twitter, PR Newswire’s Agility platform now offers access to all publicly available Tweets, allowing communications professionals to listen to important social chatter as it unfolds. Users can save search terms on any topic—including hashtags—to monitor tweets, and the inclusion of Klout scores allows communicators to identify top industry influencers that are talking about their brands.
Agility users have the ability to adjust Twitter monitoring settings for topics and alerts to better manage volume and noise.
- Premium Twitter: See every single tweet from all public users containing saved keyword topics, for a real-time look at conversations around your brand.
- Sample Twitter: Obtain a unique view into emerging trends and high-level concepts through a curated feed of editorially selected Twitter content about chosen industry topics.
- Historical Data: Users can store saved content for up to 14 months and perform historic searches on transcripts for up to six months.
“Our social media monitoring tools give customers insight into the most important conversations happening around their brands and identify opportunities to connect with media, thought leaders and other influencers,” said Jason Edelboim, PR Newswire's Senior Vice President of Global Products. “By delivering the complete Twitter content stream in Agility, PR Newswire makes brand monitoring, influencer outreach and issue management easier and more effective.”
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content