“Buy online, pickup in store” option can save consumers and retailers from high shipping costs this holiday season
A recent national shopper study by Blackhawk Engagement Solutions shows consumer acceptance for BOPIS incentives. According to the research:
- Eighty-six percent of consumers would consider buying online and picking up in store to save $10 on a $50 item.
- Seventy-eight percent would consider buying online and picking up in store to receive an item three days earlier.
- Forty-five percent have purchased online and picked up in store in the last six months.
For further cost-saving incentives, retailers can also provide consumers that use BOPIS with additional loyalty program rewards or even allow consumers to use loyalty program points to pay for shipping costs. Retailers can also offer shoppers rebates to have the most competitive pricing in market. Recent BES research revealed that 68 percent of shoppers think rebates are an attractive offer and, when shopping online, 65 percent of consumers like rebates.
“Where It’s At: A Connected Shopper Study,” a robust national shopper study, surveyed more than 2,500 respondents to uncover the ways they pre-shop, discover and filter options. It explored the devices consumers use, their influences along the multiple paths to purchase — and the many ways retailers and marketers can disrupt those paths. The report can be downloaded in its entirety here.
About Blackhawk Engagement Solutions
Blackhawk Engagement Solutions is a leading global provider of customized incentive and engagement solutions for consumer promotions, employee rewards and recognition, and indirect sales channels. We are a strategic partner with many of the world's leading brands and a thought leader that provides game-changing engagement solutions. Through our products, services and innovative technology, we inspire actions that impact results. For more information, please visit: bhengagement.com.