TV & Radio Broadcast Monitoring Capabilities Added to PR Newswire’s Agility Platform

Critical Mention broadcast database integrated into Agility Platform for enhanced multichannel monitoring

The Agility Platform is the intuitive gateway to monitoring print, blogs, broadcast and more, from @PRNewswire

PR Newswire, NEW YORK, Nov. 5, 2015
Broadcast media is instrumental in shaping public perceptions. From the local nightly television broadcast to drive-time radio programming, millions are tuning in for the latest news. For PR and marketing professionals tasked with monitoring the buzz around a brand, keeping on top of mentions heard across the airwaves is crucial to truly understanding the conversations shaping consumer sentiment.

PR Newswire has partnered with Critical Mention, who pioneered the entry of global, real-time TV and radio data into big data and business intelligence applications, to enhance the Agility platform with broadcast TV and radio content for comprehensive, real-time monitoring across all media types.

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Critical Mention captures and indexes nearly 40 hours of broadcast content every 60 seconds from more than 2,000 unique broadcast sources across 8 countries, producing a robust database of more than 30 million searchable segments, all available in broadcast quality definition and in real-time. This integration of Critical Mention’s library of media clips allows Agility users to access and monitor brand mentions across every type of media – broadcast, online, social and print – all from within one platform.

With Agility’s fully enhanced broadcast monitoring abilities, users can:

  • Receive alerts and perform unlimited ad-hoc searches for topics or brand names;
  • Edit segments to the second, view, and listen to coverage;
  • Securely share important coverage with stakeholders;
  • Retrieve all archived important coverage through the platform.

“Agility empowers communicators to listen to conversations, pinpoint influencers and identify communication opportunities,” said Jason Edelboim, Senior Vice President of Global Products at PR Newswire. “With our new partner Critical Mention and their vast library of TV and radio content, PR Newswire is providing our clients a powerful broadcast content set to monitor coverage across channels and power communications programs from one easy-to-use platform.”

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]