MKW ALLOY SHOWS OFF COMPANY’S LUXURY, PERFORMANCE & OFFROAD WHEEL BRANDS AT SEMA
New Innovations in Wheel Technology Blend with Top Performance across All MKW Brands – Combining Light-weight Design with High Strength and Performance for Competitive Advantage
PR Newswire – CITY OF INDUSTRY, Calif., October 29, 2015
With a full line of wheel brands to support every enthusiast need, California-based MKW Alloy enters the 2015 SEMA show with new and exciting performance-based wheels to fit and enhance vehicles from trucks and SUVs to over-the-top exotic luxury and performance cars like Porsche and Lamborghini – sporting innovative designs and setting new standards for wheel technology and lightweight performance. Project cars, ranging from a light weight Porsche GT3 to a redefining 12” lifted Chevy 2500 HD truck, will be the center of attention at MKW’s booth #46097 in the South Hall of the Las Vegas Convention Center throughout the entire SEMA show, beginning November 3, 2015, and supporting the individual wheel brands of RSR and Hostile.
As an example, and according to Bill Koenig, executive vice president for RSR Wheels and parent company MKW Alloy, while the market continues to demand high strength, yet lower weight wheel design, MKW’s luxury wheel division California-based RSR (Road, Street, Race) is meeting and exceeding this demand with their all-new 900 series wheels – a “one-piece” forged magnesium alloy that makes an enormous difference in the overall performance of the car while providing less exertion to the engine. The Race 900 series line will be aimed at performance vehicles such as the Porsche GT3, giving track day and race customers a competitive advantage.
Koenig notes that lightness is what makes magnesium wheels so heavily sought after. “Saving weight is the number one priority,” said Koenig, “and pushing less rotating mass gives a car a competitive advantage against a similar equipped car with heavier wheels.”
RSR magnesium wheels are 30% percent lighter than aluminum and the bonus of magnesium specifically provides decreased rotational weight, allowing drivers to get up-to-speed faster and maintain speed longer with less stress on the engine. Koenig contends that magnesium has the highest vibration dampening rate of any of the structural metals, including aluminum, titanium or steel and helps to absorb road shock while creating a more consistent contact patch for the tires – resulting in a smooth ride and more traction for better accelerating and cornering.
From an environmental perspective, Koenig concludes that magnesium use within the transportation industries is growing alongside the demand for fuel efficient vehicles, and RSR is working to be on the forefront of the competition in regard to using lightweight exotic materials. “In an increasingly environmentally conscious world, the full recyclability of magnesium additionally makes our wheels a very suitable selection.” Light-weight vehicles are able to run on lower fuel levels which aid in lowering greenhouse emissions. The reduced weight of the vehicle can also increase performance and durability allowing for an increased lifespan.
RSR’s new magnesium Race wheel will be shown at SEMA on a super lightweight Porsche GT3 project car, sporting race-inspired Ultra-High Performance Sport Michelin Pilot® Sport Cup 2 tires (235/35/19 and 325/30/19). Koenig noted that thanks to technologies driven from Motorsports, RSR will be showcasing the best tire and wheel combination designed for the track and approved for the road. Additional Road and Street lines within the RSR brand include:
- Designed with high-end European luxury sedans in mind, the R703 within the Road series will be the first staggered 21” wheel in the group. The R703 pays tribute to the modern bold lines of today’s top luxury automotive marques.
- Second in the Road series will be the R704, an open performance style wheel set to be the first staggered 22” wheel in the group. The R704 design is classic with a modern flare that will elevate the style of any modern sedan or SAV.
- The newest addition to the Flow-Formed 800 series Street line will be a bold concave 5-spoke European influenced design. The R803 will be introduced in a staggered 22” and will be the first size of its kind using the Flow-Formed process to take advantage of the light weight manufacturing in the RSR group.
Enhanced by a strong-engineering and design pedigree of more than 21 years of experience in designing and manufacturing high performance wheels, RSR utilizes advanced materials and the latest manufacturing technology in an effort to provide higher-end yet cost-efficient products for the enthusiast and motorsport community, www.roadstreetrace.com.
Hostile Wheels at SEMA
Combining high-tech design and manufacturing with an off-road lifestyle has been a mission for Hostile Wheels since the brand’s inception in 2012. And off-road enthusiasts have come to expect the latest designs that enhance an aggressive stance and owner individuality that has built the brand on a global platform.
With great growth in the off-road wheel category, Hostile will be highlighting two new styles at SEMA including the Guantlet (20x9, 20x10, 20x12, 22x10 and 22x14) and the Sprocket (with sizes up to 24x14). Koenig noted that the entire range of Hostile Wheels has been consistently selling out of inventory and for 2016 will be emphasizing the brand’s addictive off-road designs.
“Our credibility has been growing even stronger over the past two years, as the Hostile sponsored TORC team of Arie Luyendyk Jr., and Cam Reimert have secured podium wins in Pro 2 and Pro light. Luyendyk used specially designed Hostile Wheels for Pro 2 series racing trucks,” said Koenig. “We’ve not only made design modifications that enhance their needs, but we’ve listened to suggestions based on their experiences and built a product that can withstand the torture and terrain these events take on, while exceeding their expectations,” said Koenig.
Throughout the regular season with Luyendyk, Hostile Wheels has been a key sponsor providing an all-new forged bead-lock design wheel that offers a stronger, lighter durability for off-road encounters and demonstrates the authenticity behind weight optimization. According to Koenig, the larger lighter wheels are engineered to provide lower brake temperatures and better brake fade resistance in challenging off-road environments, especially those experienced in off-road racing.
Arie Luyendyk Jr., will be signing autographs in the Hostile area of the MKW Alloy display on Weds., November 4th, in Booth 46097 South Hall, from 1-3pm and it is expected that he and Hostile will be further aligning for 2016.
ABOUT MKW ALLOY
Located in Southern California, MKW Alloy was founded in June of 1995, originally exporting wheels from the U.S. to Korea. In October of 1998, the company introduced its line of wheels to the U.S. market, firmly establishing itself as the market leader within the large diameter chrome marketplace. An innovator in the ‘ultra-big’ diameter SUV market, MKW was first to launch a 26” wheel in 2004. The company continues its global reach and currently distributes four separate divisions of cast aluminum wheels ranging from upscale to niche applications. MKW’s City of Industry headquarters houses a warehouse, and 8,000-square feet dedicated to administration, sales, marketing and design. For more information: http://www.mkwalloy.com/.
CONTACT: Deb Pollack
MKW Alloy/RSR Wheels