T.J.Maxx, Marshalls and HomeGoods Holiday Campaign - Bring Back the Holidays - Imagines a World Where the Holidays Are About People Again
PR Newswire, FRAMINGHAM, MA (November 17, 2015)
With seven-in-ten Americans (69%)1 saying that spending time with family and friends is what they most look forward to during the holidays, T.J.Maxx, Marshalls and HomeGoods are celebrating the values that make the season truly special by launching “Bring Back the Holidays,” a campaign that focuses on people and creates opportunities to bring them together.
“There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays… these special times together,” said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods. “Our stores offer thoughtful gifts at amazing prices every day so that you can cherish that precious time with your family and friends and shop on your time, instead of rushing out for the short-lived holiday deal.”
In the new campaign, T.J.Maxx, Marshalls and HomeGoods imagine a world where door busters refer to loved ones pouring through your front door and the four-letter word that defines the season is L-O-V-E and not S-A-L-E.
To kick off our holiday campaign, all T.J.Maxx, Marshalls and HomeGoods stores helped raise money for over 130 food banks across the country, with 100% of the dollars raised going back to food banks in local communities. With the help of our generous customers and The TJX Foundation, we will be able to donate nearly $2 million dollars to help feed the hungry this holiday season.
Recognizing the importance of spending time with loved ones, all T.J.Maxx, Marshalls and HomeGoods stores will remain closed on Thanksgiving so that associates can spend the holiday with their families.
Bring Back the Holidays Campaign Offers Real Life, Meaningful Moments this Holiday Season
T.J.Maxx, Marshalls and HomeGoods are also taking to Twitter to offer up a different kind of coupon this holiday season - redeemable for special holiday memories with loved ones. From sending people home for the holidays, to helping those in need of holiday cheer deck the halls of their home, the Twitter campaign will bring friends and family together. Each Monday for the next three weeks, our stores will invite followers to share how @TJMaxx, @Marshalls and @HomeGoods can help them or a loved one bring back the holidays, using #BringBackHolidays and #contest to be entered for a chance to win. The social media campaign includes:
- Get Me Home! (November 16 – 20): 20 people that need help getting home so they can spend time with their loved ones will be given a $2,000 travel gift card to go toward holiday travel arrangements.
- Holiday Saver (November 23 – 27): T.J.Maxx, Marshalls and HomeGoods will transform the 3 winners’ homes into a festive atmosphere, complete with twinkling lights and perfectly wrapped gifts.
- Gifts to Give Back (November 30 – December 4):): 5 selfless and inspirational people who are always giving of themselves will be given a special holiday delivery filled with thoughtful and unique gifts that focus on the person that’s opening the present, not what’s inside the gift box.
Since its first store opening in 1977, T.J.Maxx has offered customers great quality merchandise pieces at prices that work for them. Shoppers will find that T.J.Maxx offers value that goes beyond just a low price. For us, value is a combination of fashion, brand, quality and price. We generally don’t do sales, coupons or other gimmicks – just brand name and designer fashions at amazing values, every single day.
Marshalls is one of the nation’s leading off-price family retailers with more than 1,000 stores spanning 48 states and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find a surprising selection of high-quality, on-trend brand name and designer merchandise for men, women and children, footwear, accessories and home merchandise - all at incredible prices.
HomeGoods operates more than 500 stores across the country and since 1992 has offered shoppers an always changing selection of inspiring home fashions, including designer and brand names, in every style and for every room in the home, all at incredible values.
ABOUT THE TJX COMPANIES, INC.
The TJX Companies, Inc. is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. As of October 31, 2015, the end of the Company’s third quarter, the Company operated a total of 3,594 stores in 9 countries – the United States, Canada, the United Kingdom, Ireland, Germany, Poland, Austria, the Netherlands, and Australia – and 3 e-commerce sites. These include 1,149 T.J. Maxx, 1,001 Marshalls, 522 HomeGoods and 7 Sierra Trading Post stores, as well as tjmaxx.com and sierratradingpost.com in the United States; 245 Winners, 101 HomeSense, and 41 Marshalls stores in Canada; 454 T.K. Maxx and 39 HomeSense stores, as well as tkmaxx.com, in Europe; and 35 Trade Secret stores in Australia. TJX’s press releases and financial information are also available at tjx.com.
Office: (212) 704-4573
1 Pew Research Center, December 2013, “Celebrating Christmas and the Holidays, Then and Now”