Trojan™ and MTV’s “It’s Your (Sex) Life” Extend the Condom Conversation with New Video Series
Complete Three-Video Series Featuring MTV’s “Braless’” Laci Green Now Available
PR Newswire, Ewing, N.J., November 11, 2015
The makers of Trojan™ Brand Condoms and MTV released the third and final installment from its condom conversation series featuring peer sex educator and star of MTV’s “Braless”, Laci Green. The video series – “Condom Tips for the Ladies”, “How to Put on a Condom???” and “Talk Condoms to Me Bby” – aims to inspire the 62 percent of people who stop condom usage within two months of a new relationship1 to have and continue the condom conversation with their partners.
With the CDC reporting 20 million new STDs occurring every year and nearly 50 percent of all pregnancies as unplanned2, as well as the fact that with some STDs, such as HIV, it takes up to six months to be revealed in tests, Laci’s digital series is meant to remind viewers that condoms are the only form of birth control that protects against both pregnancy and sexually transmitted infections, and are 98 percent effective at preventing unintended pregnancy when used consistently and correctly.
“This campaign is all about arming people with the tools they need to practice safer sex. When people have information about condoms and communication, they make safer choices and lead healthier sex lives,” said peer sex educator Laci Green. “These are important matters of public health and it’s so awesome to work with the maker of Trojan™ Brand Condoms on this!”
In the first video, “How to Put on a Condom???”, Laci offers an open and honest step-by-step demo on the correct method for putting on a condom, the common mistakes people make when putting condoms on and how to do it the right way. The video stresses the importance of wearing condoms during sexual activity.
“Talk Condoms to Me Bby”, the second video, reinforces the importance of having the conversation and using condoms at any stage in a relationship. The video includes role play on how to handle different scenarios for when your partner doesn’t want to wear a condom and how easy it is to encourage condom use.
The third and final video released on November 10, 2015, “Condom Tips for the Ladies”, stresses that women should not feel embarrassed or judged when buying or carrying condoms, and that there is no shame in being prepared and safe when it comes to sex. Laci offers tips on ways for ladies to carry and store condoms, and what lubricants go best with condoms and toys.
“We are happy to continue our partnership with MTV and Laci Green to help give people the tools they need to practice safe sex,” said Bruce Weiss, Vice President of Marketing for Trojan™ Brand Condoms. “We want to encourage more conversations about condoms, especially in light of the high drop-off rate of condom use within two months of a relationship, and inspire couples to have open and honest discussions about condom usage in relationships.”
Created in collaboration with MTV’s long-standing “It’s Your (Sex) Life” responsible sexual health campaign, the condom conversation video series highlights the ‘honeymoon’ zone in a relationship – when couples are the most alive, comfortable and relaxed. Often known as the best part of any relationship, this period of time is when condom usage tends to drop off. For this year’s campaign, YouTube vlogger and peer sex educator Laci Green brought her unique style to the topic through entertaining and educational content.
About TROJAN™ Brand Condoms
TROJAN™ Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN™ Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 30 varieties of TROJAN™ Brand Condoms. More Americans trust the TROJAN™ brand than any other condom. For more information, visit www.TrojanCondoms.com.
About the Trojan™ Condom Compliance Survey
The Trojan™ Condom Compliance Survey was conducted online from April 18 to April 28, 2014 with 1,000 single young adults. Single young adults are defined as adults 18-34 years old who are heterosexual, sexually active, single or in a “new relationship” under 2 years, and not pregnant or trying to become pregnant. For more information on samples and results please contact the below.
1 Trojan™ Condom Compliance Survey, 2014.
2 A Study by the Center for Disease Control: Sexually Transmitted Disease Surveillance, 2013.