KETEL ONE® VODKA HONORS 325 YEARS OF DISTILLING EXCELLENCE AT NOLET FAMILY DISTILLERY
Brand launches limited-time offering and new campaign in honor of Distillery’s anniversary
PR Newswire - ALISO VIEJO, CA (Nov. 19, 2015) – Joannes Nolet first opened his family distillery’s doors in Schiedam, Holland in 1691. Passed down from father to son for 11 generations, the Nolet family has maintained the highest standards in crafting the world’s finest spirits. To commemorate 325 years of distilling excellence at the Nolet Family Distillery, Ketel One® vodka is proud to announce the release of a limited-edition bottle and new brand campaign. Additionally, Carl Nolet Sr., 10th Generation Master Distiller and Creator of Ketel One vodka, will host a global celebration at the Nolet Family Distillery next May.
“Our father has always taught us, as his father did before him, ‘Quality before everything,’” said Carl Nolet Jr., 11th Generation of the Nolet Family. “We are honored to join our father and family this year as we reflect proudly on the past and look towards an exciting future for Ketel One vodka.”
The Nolet Family Distillery 325th Anniversary Bottle by Ketel One® vodka, a limited-edition one-liter bottle, is now available nationwide. The commemorative bottle is dressed in copper matte plating as a nod to the important role copper pot distillation plays in creating Ketel One vodka. The ironwork-inspired design featured on the front and back of the bottle represents the actual ironwork above the entrance to the distillery in Holland. For the first time, the 11th generation, Carl Nolet Jr. and Bob Nolet, will have their signatures featured on the bottle. “Every bottle is signed for a reason – it is our promise to every consumer that they will find the same high quality liquid in every bottle of Ketel One,” said Nolet Jr.
To reinforce the authenticity and craftsmanship of the Nolet’s life’s work, Ketel One vodka will launch a compelling new brand campaign filmed in and around the Nolet Family Distillery in Schiedam, Holland. The campaign, Our Life’s Work, includes 30- and 15-second executions that will appear across broadcast, digital and social media platforms beginning this week. A 90-second film will live on the brand’s website. Our Life’s Work includes a spot dedicated to reminding consumers to drink responsibly. “We are thankful to have discerning drinkers who take the same care in enjoying Ketel One vodka as we take in making it,” said Nolet Jr.
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For many years, the Nolet Family Distillery has opened its doors to tens of thousands of visitors. “Seeing is believing,” said Nolet Jr. “For anyone travelling to Holland, please come and visit us at the Nolet Family Distillery where Ketel One vodka is made. It is a privilege to open our distillery doors and invite all to come see the care, attention and expertise fully on display.”
In May of 2016, Ketel One vodka celebrates 325 years of the Nolet Family Distillery. Nolet Sr., 10th Generation Master Distiller, will host the celebration with family, friends and the Nolet’s “extended family” of valued bartenders at the Nolet Family Distillery in Schiedam, Holland. From the first case of Ketel One vodka that Nolet Sr. brought to the United States in 1983, the family has always engaged closely with bartenders and valued the important role they play in bringing Ketel One to vodka drinkers everywhere. Thanks to the bartending community, Ketel One vodka has won some of the most sought-after awards in the industry including being named ‘Best Selling Vodka’ and ‘Most Trending Vodka’ of 2015 in the ‘The World’s 50 Best Bars Brand Report’ by Drinks International.
“Diageo is proud to share in this momentous celebration and we join the Nolets in toasting centuries of success in the future. The passionate commitment of the Nolet family and their distilling expertise goes back 325 years, and is what has made Ketel One vodka one of the most recommended and requested vodkas in the world,” said Doug Campbell, Brand Director, Diageo North America.
About Ketel One® vodka
Ketel One® vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One vodka is produced in Schiedam, Holland by the Nolet family, who has been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.
In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market, and distribute Ketel One® vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, Guinness, and Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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Ketel One Vodka Honors 325 Years of Nolet Family Distillery w/ Limited Edition Bottle & New Campaign Tweet
MEDIA CONTACTS:
Phillip Pearson | Diageo | [email protected] | 646-223-2309
Tara Moore | PMK*BNC | [email protected] | 212-373-0113