ORIGINAL MILLER LITE BOTTLE GETS HOLIDAY TREATMENT; ‘STEINIE’ APPEARS ON GIANT SWEATER IN NEW YORK CITY
PR Newswire, NEW YORK, Dec. 9, 2015
WHAT: Miller Lite is on a mission to bring even more holiday cheer to New York City. The original light beer brand enlisted the help of Brooklyn-based street artist London Kaye to design and construct a giant knit holiday sweater-themed billboard this holiday season.
WHO: London Kaye is known for her passion to crochet; her artwork adorns fences, furniture, street signs, shoes and even trees around New York City.
WHEN: The billboard will be featured through the month of December
WHERE: The corner of 7th Avenue and 49th Street in New York, NY
WHY: The unique Miller Lite knit billboard was designed to celebrate the popular tradition and trend of millennials – the ugly sweater.
The festive billboard, featuring the iconic Miller Lite Steinie bottle that launched the brand in 1975, will be on display to spread holiday cheer and remind beer drinkers that Miller Lite is the perfect pairing for all their holiday gatherings.
The Miller Lite Steinie bottles are now available for a limited time throughout this holiday season and Miller Lite holiday sweaters are available online here.
Miller Lite ‘Steinie’ knitted billboard fast facts:
- 300 lbs. of Yarn
- 76,500 yards of yarn – that’s over 43 miles of yarn!
- 300,000 crochet stitches
- 250 hours to construct
CONTACTS
Kirby Nardo, Miller Lite – [email protected] 312-496-5731
Kevin Thiel, Olson Engage – [email protected] 312-577-1754
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