TÜYAP TO BECOME THE HEART OF THE FURNITURE BUSINESS
TÜYAP is the new home of İSMOB, the biggest furniture fair in Turkey
Istanbul, 25th November 2015 - TÜYAP, the only organization in the private sector that has its own fair center in Turkey, will be hosting Istanbul Furniture Fair (İSMOB), which has been organized since 2005 with the guidance of the Association of Turkish Furniture Manufacturers (MOSDER). The 12th annual İSMOB fair, which will be held between January 12 and 17, 2016, will host visitors in its new location, the TÜYAP Fair Convention and Congress Center.
Istanbul Furniture Fair (İSMOB), which is the biggest furniture fair in Turkey and the third most important furniture fair in the world, shall host visitors for the 12th time at a new address, the TÜYAP Fair Convention and Congress Center, between January 12 and 17, 2016. It will present the most professional examples of the Turkish furniture sector, which currently exports products to 200 countries.
TÜYAP, which has served 263,177 companies from 97 different countries, has organized 1,397 domestic and 158 foreign fairs since its foundation, and which is the only private sector fair organization with its own expo center, will host İSMOB, one of the most renowned fairs in the world this year. İSMOB is a platform of union for the furniture sector in Turkey organized with the participation of many domestic and foreign companies and the guidance of the Association of Turkish Furniture Manufacturers (MOSDER). It will host professionals of this sector from different countries located in Europe, Asia, the Middle East and Africa this year in their new home, TÜYAP.
TÜYAP was chosen as the location because Turkey has a geographical position where 60 countries and a population of 1.5 billion people can be reached within 1 to 3 hours, based on direct presentation and marketing studies of participants and visitors together with the locations of TÜYAP's six foreign offices working in Cairo, Sofia, Tehran, Moscow, Tbilisi and Skopje. This also includes over 20 foreign presentation networks located in Germany, Italy, Spain, France, China, Taiwan, India and Korea.
Furniture that will attract a lot of visitors due to its design and quality, that shines out because of its functionality and that energizes authentic designs, will be presented to visitors at this fair organized by MOSDER who represent 75% of the Turkish furniture sector and who perform important studies that strengthen the importance of the sector globally. Beylikduzu TUYAP Fair Convention and Congress Center, the biggest and most cutting-edge fair center in Turkey due to its service, concept quality and technical sub-structure, will host thousands of professionals and sector representatives at İSMOB Fair in an exhibition area of total 120,000 sqm.
About TÜYAP: Tüyap (Tüm Fuarcılık Yapım Anonim Şirketi) was founded in 1979 by 24 co-founders. They continue their operations by organizing fairs for the purpose of presenting goods and services for various sectors domestically and also for the purpose of presenting exported goods and leasing the fair centers to domestic and foreign colleagues. As at the end of 2014 TÜYAP had served 263,177 companies from 97 different countries by means of 1,397 domestic and over 158 foreign expos organized in 36 different countries and it is the only private sector fair organization that has its own fair center.
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İSMOB Marketing Expert
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