PETSAFE® BRAND LAUNCHES ‘NAUGHTY OR NICE’ HOLIDAY CAMPAIGN BENEFITTING ANIMAL SHELTERS NATIONWIDE
PR Newswire, Knoxville, Tennessee – December 3, 2015
PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
Up to 12,000 toys will be given away and shelters can distribute toys as they see fit. A mix of dog and cat toys are available to fit the specific needs of each shelter. The campaign period will begin at 12:00 a.m. December 1 and end at 11:59 p.m. December 31.
“PetSafe® brand is committed to improving the lives of pets everywhere,” said Tracy Mulder, marketing manager for PetSafe® brand. “We are happy to support shelter pets and provide interactive toys to improve their quality of life.”
Shelters to benefit from the promotion include the San Diego Humane Society, San Diego, Calif., Harrisburg Humane Society, Harrisburg, Pa. and Nashville Humane Association, Nashville, Tenn.
About the PetSafe® brand
PetSafe® brand is an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions. PetSafe® brand is owned by Radio Systems® Corporation and headquartered in Knoxville, Tenn. For more information, please visit https://www.petsafe.net or connect on Facebook and Twitter.
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