WHOLE YOU CELEBRATES THE SENSES AND ENCOURAGES PEOPLE TO LIVE A LIFE WITHOUT LIMITATIONS
Whole Day campaign captures legally-blind photographer Bruce Hall’s journey to capture the world in uplifting video
PR Newswire – SAN JOSE, Calif. (December 3, 2015)
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
The video was captured in Los Angeles on Sunday, October 18, 2015 at CicLAvia, an event which the city of Los Angeles hosts by closing off roads to motorists for the day to allow cyclists and pedestrians to reclaim a part of the city. Bruce was cycled around LA’s streets by professional cyclist, Damon Roberson who is also featured in the video. Roberson knows what it means to live a life free from limitations, having overcome a serious cycling accident in 2008, to ride again and begin his own business.
“With street food, live bands, dancing and of course cycling, CicLAvia is a celebration of the senses and movement – something I captured in my photography,” said Hall. “It was a really joyful experience and Whole You enabled me to experience this whirlwind of an event. I’m excited to be part of it and support Whole You as it works to help people see better, taste better, hear more and move more freely and bring a fuller expression of the world to more people.”
The company recently launched its first products – Nexteeth full dentures and Whole You Sleep Appliances for obstructive sleep apnea and snoring. In the future it will offer solutions to a variety of sensory and physical mobility challenges.
For more information please visit www.wholeyou.com
About Whole You™
By combining open innovation with a wide range of partners, material innovation and a deep understanding of market needs, Whole You, Inc., a Mitsui Chemicals company, is committed to offering solutions that allow those with sensory and physical mobility challenges to live life to the fullest. Through Mitsui Chemicals acquisitions of Respire Medical, Dentca and PixelOptics and Panasonic Healthcare technology, Whole You and its partners will push the boundaries of technology to greatly improve how life is experienced by millions of Americans.
Whole You is headquartered in San Jose, Calif. For more information, please visit www.wholeyou.com. Follow us on Facebook (www.facebook.com/wholeyouinc), Twitter (www.twitter.com/wholeyouinc) and LinkedIn (https://www.linkedin.com/company/whole-you).
About Bruce Hall
Bruce Hall is a legally blind photographer, teacher, and disability advocate. He exhibits his photography internationally. Bruce and his wife Valerie are currently collaborating on a large-scale, personal project examining their twin sons' severe autism. They have a kickstarter campaign to help fund a book exploring the condition through Bruce’s photography, learn more here: https://www.kickstarter.com/projects/638219837/immersed-our-experience-with-autism.
Hall’s work has been published in textbooks, magazines including National Geographic, as well as shown in art exhibitions internationally including: the National Museum of Natural History at the Smithsonian; UCR/California Museum of Photography, Riverside, California; Centro de la Imagen, Mexico City; The Kennedy Center, Washington D.C.; Photo San Francisco; Photo L.A.; Flacon Arts Complex, Moscow, Russia; Galeria De Arte, Universidad Iberoamericana, Puebla, Mexico; Center for Visual Art, Denver, Colorado; Playboy Cyber Club; Insights, San Francisco; and the San Diego Natural History Museum.