National Home Builder Launches ‘Clayton Built™ Storytelling’ Campaign
Homeowner Video Series Reinforces Clayton Purpose of Opening Doors to a Better Life
PR Newswire, MARYVILLE, Tenn., Feb. 11, 2016
Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
“Becoming a homeowner is a huge lifetime decision,” says Kevin Clayton, CEO of Clayton Homes. “When you choose to buy a Clayton Built™ home, you are choosing to get great value and affordability with an outstanding customer experience. To have that feeling looking back years later and knowing you made the right choice for your family is absolutely incredible.”
Share your stories of your #ClaytonHome by tagging your photos and videos with #MyClaytonHome Tweet
Clayton Built™ homes are durable, quality-built and energy efficient. In fact, when a customer chooses the optional Energy Smart Home upgrade, a new home can come equipped with extra thick insulation and energy saving features.
“I’d recommend a home like this to anyone,” noted Lee Allen. “It’s been 10 years of good memories. I’ve never been as happy in my life as I am now.”
Watch Lee and Lucille’s video today and check back for future homeowner stories at Claytonhomes.com. You can also share your Clayton Built™ homeowner story by tagging your photos and videos with ‘#myclaytonhome.’
Clayton Homes was founded in 1956 and is proud of its history of providing affordable, quality homes. The Company is a diverse builder offering traditional site-built homes, modular homes, manufactured housing, “tiny” homes, college dormitories, military barracks, and apartments. In 2015, Clayton built over 34,000 homes. For more information, visit claytonhomes.com.
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