Love for the Lawn: Millennials Covet the Best Lawn on the Block

About John Deere
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at

About the Survey
The survey, conducted by imre in partnership with Research Now, aimed to understand the correlation between a beautiful lawn, quality of life and pride of ownership to John Deere customers and homeowners across the United States, while raising awareness to proper lawn care practices. The survey was fielded from January 22, 2016 through January 27, 2016, with a sample size of 1,085 U.S. homeowners who maintain their own lawns. The margin of error is +/- 3.0 percentage points.


Sarah Findle, imre
Phone: 919-747-8680