NEW YEAR, NEW YOU!
Mironova Labs and The Biggest Loser Star Dolvett Quince Challenge America to “Dust the Rust Off” Their Hearts with the Launch of MIRONOVA EGT+™

MironovaEGT+ Is Made from Ergothioneine, a Super Antioxidant that Protects the Heart from the Damaging “Rust” of Oxidative Stress

PR Newswire, FAIRFIELD, N.J., January 14, 2016
Mironova Labs, a leader in next-generation discoveries for health, vitality and beauty, announced today the launch of MironovaEGT+™, the breakthrough dietary supplement to support healthy cardiovascular functioning. MironovaEGT+ contains the highest available concentration of ergothioneine, a super antioxidant that supports heart health by preventing oxidative stress, often described as a “rusting” of the body.

The launch of MironovaEGT+ coincides with New Year’s – a time of resolutions. In that spirit, Mironova Labs has teamed up with celebrity trainer Dolvett Quince (“The Biggest Loser”) to introduce “Get to the CORE™,” a nationwide campaign that challenges America to “Dust the Rust Off” anything standing in the way of better heart health – whether it be long-forgotten exercise equipment or complacent attitudes about diet and nutrition - and Control Oxidative Risk with Ergothioneine (CORE).

“Your heart is at the core of a healthy body. But many Americans are letting oxidative stress literally rust and damage their hearts,” said Dolvett. “That’s why I am proud to partner with Mironova Labs to motivate America to take action this New Year and ‘dust the rust off’ their gym equipment, running shoes and especially their hearts by committing to a good diet and taking a daily ergothioneine supplement like MironovaEGT+.”

As part of the campaign, Dolvett has developed a “Get to the CORE” toolkit available at mironova.com. In addition, those who post a photo or video of themselves getting heart healthy on their Twitter or Instagram account, or on the MironovaEGT+ Facebook page, using hashtag #DustTheRustOff will be entered for a chance to win a free one-month supply of MironovaEGT+. Five winners will be announced every week from January to June 2016.¹

“MironovaEGT+ is truly a breakthrough product for cardiovascular health. Until now, no one has been able to offer a high concentration of the super antioxidant ergothioneine at a price affordable for everyday use,” said Debra Dowd, Chief Marketing Officer, Mironova Labs. “The Center for Disease Control (CDC) states that 60% of Americans – almost two out of three – are not physically active at government-recommended levels.² We are thrilled to partner with The Biggest Loser’s Dolvett Quince to launch MironovaEGT+ and encourage people across America to ‘dust the rust off’ their hearts.”

Oxidative stress occurs when there is an imbalance between oxidants and antioxidants. When the body has too few antioxidants to balance these oxidants, free radicals are released that alter DNA, proteins, and change low-density lipoprotein (LDL) cholesterol into its damaging form: oxidized LDL (oxLDL). This can trigger harmful reactions that compromise heart health and lead to problems such as atherosclerosis, heart failure, heart attack and stroke.

MironovaEGT+ helps to combat oxLDL with the highest concentration of the super antioxidant ergothioneine available in a supplement today. Ergothioneine is a natural part of the human defense system and is the only antioxidant with a genetically-coded internal transport system that is specifically designed to receive and deliver ergothioneine to where it is most needed: high-stress areas such as arterial walls. This transport system is of high interest to the scientific community, as it has remained part of the body’s genetic makeup through millions of years of evolution. MironovaEGT+ is available in a convenient, once-daily tablet.

To learn more about MironovaEGT+ and the “Dust the Rust Off” campaign as well as download Dolvett’s heart health toolkit, visit mironova.com.

About Mironova Labs
Mironova Labs is a privately-held specialty ingredient innovator, dedicated to making next-generation discoveries for health, vitality and beauty. The company has a rich heritage of advancing science that results in breakthrough health, nutrition and beauty products. Founded in 1988, Mironova Labs is headquartered in Fairfield, NJ.

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Contact:
Jenn Gordon
(646) 957-7012
[email protected]

¹ No purchase necessary. Open to legal residents of the United States 18 and older. Ends June 30, 2016. Visit mironova.com to see the Official Rules for details.

² https://www.cdc.gov/physicalactivity/basics/adding-pa/barriers.html