Nuelle™ Partners with Indiegogo Fundraising Platform to Launch Fiera® Arouser for Her™
Sexual Wellness Brand Aims to Normalize the Conversation About Sex
PR Newswire, MOUNTAIN VIEW, CALIFORNIA February 2, 2016
Nuelle™, a sexual wellness and intimate care company focused on delivering groundbreaking solutions made specifically for women, announces today its Indiegogo campaign to raise awareness and funding for the company’s first product launch Fiera® Arouser for Her™.
In the US, roughly 46% of all American women, aged 18 – 70 have a sexual concern. Among committed couples, intimacy is important for both the health of the relationship and personal wellbeing. Sex, however, is often a tough subject to broach with partners, health care professionals and friends alike. Through its partnership with Indiegogo, Nuelle aims to normalize the conversation about women’s sexual wellbeing and the impact on quality of life, while educating couples about Fiera® Arouser for Her™ and its proven technology to scientifically enhance arousal and desire, naturally.
Co-created with women and healthcare professionals to bring back excitement to connect sexually with her partner, Nuelle’s Fiera® Arouser for Her™ is the first wearable intimacy enhancer used in advance of a sexual experience that is proven to ignite arousal and increase desire among women. In a study (after four weeks of using Fiera), 87% of women said they felt “in the mood” for sex and 83% enjoyed engaging in sex.*
“We are committed to providing reliable information and education around women’s sexual wellbeing, creating a safe and thoughtful platform for dialogue, and elevating this vital conversation,” says Nuelle President & CEO, Karen Long. “Through our partnership with Indiegogo, we intend to do just that. Women deserve to have access to information and products to address their needs in this important area of their life. It's time we make this conversation a priority.”
Nuelle’s Indiegogo campaign will be offering perk packages to drive both awareness and sales:
- Fiera Luxe Kit ($245) – Fiera, premium travel case, one year of SofSense™ rings (12 rings), two charging kits (Savings: 30%)
- Premium Fiera Kit ($225) – Fiera, premium travel case, six months of SofSense™ rings (6 rings), charging kit (Savings: 25%)
- Must-Have Accessory Pack ($35) – For those who already have Fiera, this includes a premium travel case, six months of SofSense™ rings (Savings: 30%)
Nuelle partners with @indiegogo to launch @fieraforher and normalize the conversation about sex #arousetheconvo Tweet
The Indiegogo campaign kicks off February 1st 2016 and will continue through February 29th 2016. In an effort to spread awareness and normalize the conversation about women’s sexual wellbeing and the impact on quality of life, Fiera encourages men, women, healthcare professionals and media alike to join the conversation and visit https://www.indiegogo.com/projects/fiera-enjoy-renewed-interest-in-sex-intimacy/ for more information.
About Fiera® Arouser for Her™
With over 53 million women in the US who have a sexual concern, Fiera was developed to create excitement leading up to sex. Fiera is a small, discreet, fast acting and hands-free product that is designed for “before-play” – the moment you may not be in the mood, but want to be. Fiera uses a combination of suction and gentle stimulation to enhance arousal before sex. Used regularly before a sexual experience, a consumer study has shown that Fiera elicits sexual arousal and leads to increased sexual interest and a more satisfying sexual experience for women.* Created for a woman’s body, but with the connection between couples in mind, Fiera may be used by healthy women of all ages who wish to increase their levels of sexual arousal and interest, naturally. Fiera is recommended by sexual health and wellness experts and is proven in both consumer and scientific testing, to help women “get in the mood” for sexual intimacy. For more information about Fiera please visit Fiera.com.
*Data on file at Nuelle, Inc.
Linsey Tilbor Rubin