COMPARE.COM LAUNCHES FIRST-EVER NATIONAL ADVERTISING CAMPAIGN, “SAVING HUMANITY FROM HIGH INSURANCE RATES, ONE HUMAN AT A TIME.”
- Campaign developed by Company Kane to help consumers understand how to speed up their car insurance search with Compare.com
- Creative will air nationally on television networks such as Comedy Central, ESPNews, Fox Sports, MTV, TBS, USA and others
- National advertising will kick-off the week of February 1 and run throughout 2016
PR Newswire, RICHMOND, VA (February 3, 2016)
Compare.com (www.compare.com), the leading car insurance comparison service provider in the United States, announced the launch of its first-ever national advertising campaign assuring consumers that there is no longer a need to be confused by car insurance rates. Compare.com’s new “Agent Compare” branding campaign, includes advertising on national television networks such as Comedy Central, ESPNews, Fox Sports, MTV, TBS, USA and others.
The television ad portrays a man in a high-tech subterranean facility overseeing the scrutiny of car insurance rates by top providers. He knows that it is fast and easy for consumers to visit compare.com to obtain up to 50 free quotes and select the insurance carrier with the lowest rate. He concludes that compare.com is “Saving Humanity from High Insurance Rates.”
“Our immediate objective is to introduce an even greater number of consumers to compare.com, showing them how to speed up their car insurance search,” said Steve Hanson, Chief Marketing Officer of compare.com. “The launch of this national campaign is an important milestone for compare.com as we continue to see tremendous growth in our business and in the number of consumers relying on our technology to save money on car insurance.”
The national ad campaign will complement compare.com’s The Big Game giveaway rewarding those who plan ahead for and enjoy The Big Game responsibly. Anytime a beer commercial airs on February 7, 2016 between 6:00PM EST and 11:59 PM EST, viewers are encouraged to tweet their designated driver’s name with the hashtag #CompareDD. One lucky tweeter and their designated driver will be selected at random to win a year of free car insurance. People who are staying safe without a designated driver, such as getting a taxi, Uber or using public transportation are also encouraged to enter by tweeting their method of getting home safely with the hashtag #CompareDD.
CompanyKane (www.CompanyKane.com), in Shelton, CT, developed the creative for the national advertising campaign. Koeppel Direct (www.koeppeldirect.com), in Dallas, TX, is responsible for the media planning and buying for the TV campaign. For more information on finding the best available rates on car insurance quickly and easily, visit www.compare.com.
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