MILLENNIUM SYSTEMS INTERNATIONAL LAUNCHES “#DEARHAIRSTYLIST” CAMPAIGN
The Moments. The Memories. The Meaning.
PR Newswire – Parsippany, NEW JERSEY – March 16, 2016
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
John Harms, Millennium S.I. Founder and CEO, chimes in about the campaign, “Yes, we are a software company, but our 2016 campaign will be dedicated to the people we serve. The people who, across the world, make people feel beautiful. The people who are changing lives. Every. Single. Day.”
The goal of the campaign is to hit home with consumers while showing love and appreciation to beauty professionals everywhere. Millennium Systems International is hoping to spread the word by sharing their grassroots video via social media.
#DearHairStylist. Thank you.
Millennium Systems International will also release a 30-second commercial showcasing this concept that is slated to air on TLC in mid-March. Watch the grassroots video here.
Millennium Systems International is a privately held company that provides salon and spa management software and growth strategies to the beauty and wellness industries. The combination of unparalleled industry experience and comprehensive research and development has brought Millennium Systems International to the forefront of the beauty industry. For more information, visit www.millenniumsi.com
Special thanks to Tantrum Salon & Boutique in Totowa, NJ; Bollo Salon in Towaco, NJ; Michael Jays Barbering Co., Nutley, NJ; and V&C Image, Jersey City, NJ.
#DearHairStylist you go beyond creating beautiful hair, you create relationships & beautiful moments Tweet
The Story Behind the Movement
In 1987, we started to build a tool that would take the beauty industry by storm. Bit by bit, we immersed ourselves into the beauty market. We met with and spoke to talented, charismatic, passionate, and creative people, so that we could provide a tool to better serve them in their businesses and everyday lives. We delivered Millennium, the software platform, which quickly became number one and an industry favorite. Winning awards, standing on stage, hearing, “We love you, Millennium!” was great, but then we remembered, it’s not about us, it’s not about us at all—not even a little bit.
When you think about beauty professionals, stylists, who willingly extend themselves every day not just creatively, but also emotionally, you realize the amount of beauty they add to life. Through their sacrifice of throbbing feet, short lunches, and personal struggles, they assist in life’s most genuine gifts—laughter, happiness, support, empathy. It doesn’t matter if they are having a bad day; all that matters is that they are there, both physically and emotionally, for every person who sits in their chair.
At the beginning of this journey, we set out to change your lives, and in fact, you have changed ours. #DearHairStylist, this is for you.
Contact: Marketing | Telephone: 973-402-9500 | Email: email@example.com