MICHAEL STRAHAN TEAMS UP WITH META TO LAUNCH “HEART 2 HEART” CAMPAIGN DURING NATIONAL HEART MONTH TO PROMOTE LIVING A HEART-HEALTHY LIFESTYLE
Meta debuts a “Heart 2 Heart” video with Strahan and his father to help spark important health conversations between men and their fathers
PR Newswire, CINCINNATI – FEBRUARY 17, 2016
The Meta “Heart 2 Heart” campaign, created to encourage more family dialogue about heart health, enlisted Emmy award-winning talk show host Michael Strahan to help jumpstart conversations during National Heart Month in February and beyond. Meta, the #1 doctor1 and pharmacist2 recommended fiber brand, is proven to help lower cholesterol to promote heart health† when paired with a healthy diet.
In an effort to lead by example and put his professional talk show expertise to use in a fresh way, Strahan invited the cameras in to capture his own personal father-son heart conversation, including practical tips on how to lead a heart-healthy lifestyle. The “Heart 2 Heart” video, now available for viewing on YouTube, will also be featured at this weekend’s Dad 2.0 Summit in Washington D.C., where over 400 influential dad bloggers will discuss the “new normal” of fatherhood. As a father himself, Michael Strahan will speak at the conference alongside Dr. Charles Lambert, Preventative Cardiologist at Florida Hospital, to discuss his role as a dad, the male influences in his life that contributed to his success, and how he maintains a heart-healthy lifestyle amid a growing busy schedule.
“It’s no secret that it can be tough for a son to talk to his ‘old man’ about making healthier choices. When I first learned that my father was having some heart health struggles, I was tentative to speak with him about it since he has always been MY personal health guru,” says Strahan. “Meta has been an important part of my health regimen for years to help lower my cholesterol† and promote heart health. I am thrilled to be a part of the ‘Heart 2 Heart’ campaign, and hope that people share this video to encourage others to jumpstart their heart-healthy routine.”
“I’ve been practicing medicine for more than three decades, and I still find that people aren’t sure how to get enough fiber and practice good digestive health,” said Dr. Charles Lambert, MD, MSCE, FACP, FACC – Preventative Cardiologist, Florida Hospital. “Starting with small changes is key. That’s why I recommend Meta to my patients as a simple, easy way to get the daily recommended amount of fiber in their diets. The psyllium fiber in Meta helps reduce the risk of heart disease by lowering cholesterol† which can help get them on track for a successful, long-term heart health routine.”
Metamucil® and Meta Health Bars™ are daily fiber products containing psyllium fiber, which can help lower cholesterol to promote heart health†, help satisfy hunger as a healthy snack*, and help promote digestive health*. Metamucil powder also helps maintain healthy blood sugar levels*.
For more information on Meta products, view the video featuring Michael and his father, and download tips for your own heart-to-heart conversation, please visit http://www.MetaWellness.com.
†Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk, as in Metamucil® and Meta Health Bars™, may reduce the risk of heart disease by lowering cholesterol. One adult serving of Metamucil® Powder has 2.4 grams of this soluble fiber. One Meta Health Bar and one serving of Metamucil® Fiber capsules have at least 1.8 grams of this soluble fiber.
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
About Meta Products
Created and introduced for the first time in 1934 by G.D. Searle & Co., Metamucil powder was acquired by P&G in 1985. Metamucil powder is the number one doctor1, pharmacist2 and gastroenterologist1 recommended fiber brand. Made with 100% natural psyllium fiber, Metamucil and Meta Health Bars fit any lifestyle when you are looking to increase your fiber intake. For more information, visit http://www.MetaWellness.com.
1 Among recommendations in a Symphony Health Solutions survey 2014 (OTC therapeutic fiber category)
2 Based on Pharmacy Times 2015 survey (fiber supplements, laxatives – bulk/fiber and cholesterol management categories)
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
P&G, NA Communications, Personal Health Care
Mollie Wheeler, 513-622-5572
Diana Hitzig, 646-500-7686