PR Newswire Named Finalist for Marketing Team of the Year, Enterprise
in 2016 Marketo Revvie Awards

Vote for @PRNewswire to win 2016 @Marketo Revvie for #Marketing Team of the Year! Tweet

PR Newswire is proud to announce that they have been named a finalist for Marketing Team of the Year, Enterprise in the 2016 Marketo Revvie Awards. The Marketo Revvie Awards celebrate those who have significantly impacted company revenue and built engaging, long-lasting relationships with customers by leveraging Marketo marketing automation software.

“I’m delighted that PR Newswire is a finalist in the 2016 Marketo Revvie awards for Marketing Team of the Year,” states Robert Gray, CEO of PR Newswire. “This recognition reflects our team’s transformation into a best-in-class organization that drives topline growth and demonstrates what data-driven marketing and communications can accomplish. Our buyer-focused, integrated multi-channel marketing approach using Marketo has been the foundation of our success.”

The PR Newswire team is recognized for transforming their entire sales and marketing process over the past two years, and achieving a 166% lift in Qualified Leads and 361% increase in marketing-influenced revenue year over year.

This year’s Revvie Awards winners will be chosen by public vote today through Friday, March 18. Visit https://events.marketo.com/summit/2016/awards/ to cast your vote. Voting is limited to once per day.

“We are excited and honored to be named a finalist for the Marketing Team of the Year Revvie Award,” states Ken Wincko, Senior Vice President of Marketing, PR Newswire. “Marketo is a foundational element of our marketing infrastructure and the engine that powers our demand generation program. Our marketing team leverages Marketo capabilities to optimize our programs and manage a sophisticated buyer-led engagement hub that has significantly grown pipeline, shortened our sales cycles and driven top-line growth.”

To read best practices on the intersection of data and content, download The Modern Marketing Fulcrum: Balancing Content & Big Data to Power PR Results.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]
201-360-6882