The Renowned Social Media Star Will Join The “House Of Experts”: Behind The Brand
PR Newswire, Cincinnati, OH, March 17, 2016
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
For years, John Frieda® Hair Care has curated its House of Experts—a group of stylists and colourists who collaborate with the brand, maintaining its salon quality formulas and helping consumers navigate the line. The team offers everything from styling tips to product recommendations and trend forecasting, using their professional skills to show consumers how to achieve extraordinary hairstyles and colour on their own. Fowler will join the team as its first vlogger, marking a new era for the hair care industry and expanding what it means to be an expert. She will work with the brand to introduce fans to new offerings designed to bring salon-quality results into the home like Brilliant Brunette® Visibly Deeper™ and Visibly Brighter™ Shampoos, Conditioners and In-Shower Treatments showing every woman firsthand how to achieve her ultimate hair colour right in her own shower. This team of experts, combined with John Frieda®' Hair Care’s research and development team, will continue to make the impossible possible when it comes to hair, pairing consumers with the right products for the style they desire. Find John Frieda® Hair Care on Twitter, Instagram, Facebook, and YouTube.
“I am so honored to be a part of such a legendary team,” says Fowler. “Not only do I admire the work of experts within the John Frieda® brand like renowned hairstylist Harry Josh, but I have been a longtime fan of the brand and can’t wait to help educate my audience on their latest innovations.”
Known for her beauty vlogs and makeup tutorials that have garnered over 240 million views, Blair got her start by joining her sister for a series of beauty and style videos. Together, the two sisters built a social media empire, expanding into health and fitness and becoming beauty consultants for Seventeen Magazine. The sisters then collaborated with a popular online retailer to launch an exclusive collection of shoes and handbags, and even launched their own makeup and fragrance line, Skylark. In addition to being a trusted beauty expert, Blair is also an actress, having landed multiple roles in both televisions series and films. In 2015, Blair and her father were cast in a popular reality television series that will be airing this spring.
ABOUT BLAIR FOWLER
At the age of 15, Blair Fowler with her sister took their passion for beauty and style and created online videos that have since grown into an online phenomenon that has led them to become one of the biggest international YouTube personalities. Their concept was simple -- share their beauty experiences and begin posting makeup tutorials on YouTube – yet, the connection with viewers was incredible as they soon began attracting viewers around the world. The few initial videos have morphed into a library of video content and helped to launch a brand that is loyally followed and supported by their social media community.
Blair with more than 1.7 million YouTube followers Blair has posted hundreds of videos offering viewers tips, tricks, tutorials, faves and even celebrity interviews. As one of the most popular and widely recognized YouTube personalities in the U.S., as well as internationally, Blair currently reaches more than 269 million YouTube channel views. Her product faves and reviews are so beloved by viewers that many of the brands and products featured in their videos often sell-out within a week of airing. Since the launch of their original videos, the sisters have been working to develop their business and brand, working tirelessly on major partnerships, as well as developing their own product lines. They’ve launched a beauty line called Skylark, a YouTube “Beauty Vlogger Bootcamp” series, a cell phone case and two books that are part of their fictional book series. Follow Blair on YouTube, Instagram, Twitter and Facebook.
ABOUT KAO USA
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES: LAUREN DONNER/LINDSAY BOOS TRACTENBERG & CO., 212.929.7979