HOLIDAY INN EXPRESS® BRAND REUNITES WITH ACTOR/COMEDIAN ROB RIGGLE FOR LATEST STAY SMART® CAMPAIGN
Creative Director Introduces New In-Room Coffee Offering to Launch Integrated Marketing Campaign
PR Newswire, ATLANTA (March 30, 2016)
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
Jennifer Gribble, Vice President, Holiday Inn Express® Brand, Americas, IHG commented: “We are thrilled to have Rob back to lend his humor to the Creative Director role as we launch our newest Stay Smart campaign. His enthusiasm for all things smart and simple makes him a perfect spokesperson to help roll out Keurig® brewers in every Holiday Inn Express hotel room across the U.S.
“Last year, Rob elevated breakfast with one-touch pancakes, hot and ready in 60 seconds, and this addition of one-touch brewers in every Holiday Inn Express hotel room is a natural way to build upon the successful 2015 campaign. We’re pleased to extend the same ease and convenience to how our guests consume their daily dose of caffeine.”
Rob Riggle, Creative Director, Holiday Inn Express® Brand, Americas, IHG said: “If there’s anything I love as much as pancakes at the push of a button, it’s coffee at the push of a button. As someone who’s been drinking coffee professionally for years now, I understand the importance of a righteous cup first thing to get the ol’ Riggle machine purring like a lion. I’m pumped to continue to bring my passion for push-button machines to Holiday Inn Express hotels with the debut of Keurig brewers in all rooms.”
Riggle is collaborating with the brand to contribute fresh ideas for how travelers experience the Holiday Inn Express brand promise, which will be introduced in the months ahead. Throughout the spring, summer and fall of 2016, Riggle’s clever contributions will be featured on holidayinnexpress.com as well as the Holiday Inn Express brand’s YouTube, Instagram, Twitter and Facebook pages.
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About the Holiday Inn Express® brand
Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start™ breakfast bar with new healthier offerings, free high-speed Internet access and free local phone calls (U.S. and Canada only). There are currently 2,425 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit www.ihg.com/holidayinnexpress. Find us on Twitter http://www.twitter.com/hiexpress or Facebook www.Facebook.com/holidayinnexpress.
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and 744,000 guest rooms in nearly 100 countries, with more than 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 92 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.