SOFIA VERGARA AND AVON ANNOUNCE NEW FRAGRANCE
BOLD NEW SCENT TO LAUNCH THIS FALL
PR Newswire - (New York, NY, May 17, 2016)
Award-winning actress Sofia Vergara and Avon announce a partnership to launch So Very Sofia by Sofia Vergara, a vivacious new fragrance. Sofia designed the scent to speak to today’s strong, powerful, beautiful modern woman. So Very Sofia is a floral-based fragrance and this warm and fruity scent encourages women to never be afraid to be their true selves. The scent will launch exclusively through Avon this fall and captures Sofia’s passion and confidence.
“Avon’s mission is incredibly important to me,” says Sofia. “The brand offers women a way to build themselves up and achieve financial security, and that's something I strongly believe in. Making this fragrance available exclusively through Avon is my way of supporting that goal. I want to help empower each woman to take control of her life, and gain the confidence and ability to achieve her dreams.”
The fragrance was inspired by a bold woman: one who is her own muse and who encourages others to live life with passion. Both feminine and powerful, she’s not afraid to flaunt her beauty, and is always true to herself.
“Sofia is such an inspiring woman,” says Meg Lerner, Vice President, North America Beauty and Fashion & Home for Avon. “She truly believes in encouraging women to not only dream big, but to turn those dreams into a reality. That same belief is at the very heart of everything we do at Avon. Her drive and creativity absolutely speak to Avon’s mission of empowerment.”
About the Fragrance
Bold and feminine, the fragrance combines succulent fruits with tropical florals and fragrant herbs for a standout scent.
- The fragrance opens with juicy notes of ripe passion fruits for an aromatic statement
- The scent evolves to reveal a heart of delicate Flor de Mayo Orchid, the national flower of Colombia, Sofia's native country
- Base notes of herbal patchouli envelop the wearer for a memorable finish
Where to buy: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.
About New Avon LLC
New Avon LLC is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. New Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as Anew, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence. Learn more about New Avon and its products at www.avon.com.
About Sofia Vergara
As an award nominated actress, comedian, producer, television host and model, Sofia Vergara has done it all. Best known for her role as Gloria Delgado-Pritchett on the show Modern Family, Vergara got her start co-hosting multiple shows on Spanish-language television network Univision. In the early 2000s, she made the jump to English-language acting, starring in films like Meet the Browns and earning an ALMA award for her role in Madea Goes to Jail. Since then, she’s gone on to become one of the most successful women in U.S. television, earning a star on the Hollywood Walk of Fame in 2015. Whether she’s starring in a Broadway show or lending her voice to a beloved animated character, Sofia always lives with passion and loves without boundaries.
To learn more about Sofia and Avon please visit BeautyforaPurpose.com.
Tractenberg & Co.