HUDSON’S BAY COMPANY LAUNCHES TEAM CANADA COLLECTION FOR RIO 2016
Toronto, ON – (April 12, 2016)
Today, Canada’s iconic retailer, Hudson’s Bay Company, unveiled the Team Canada Collection that will outfit our athletes at the upcoming Rio 2016 Olympic and Paralympic Games to fans first via Facebook Live. Inspired by the strong spirit of Canada, the official Team Canada replica wear will be available at all Hudson’s Bay locations across Canada beginning May 4, 2016, with select key pieces available to shop online at thebay.com today.
“As a Premier Partner of the Canadian Olympic Committee and the Canadian Paralympic Committee, Hudson’s Bay is deeply committed to supporting our athletes and bringing the passionate spirit of the Games to Canadians through our clothing,” says Liz Rodbell, President, Hudson’s Bay. “Wearing Canada’s colours unites us all and we are looking forward to cheering on Team Canada as they go for gold in Rio.”
As the Official Outfitter of Team Canada, Hudson’s Bay provides each Olympic and Paralympic Team member with leisurewear, jackets, pants and accessories as part of their Rio 2016 uniform. The full clothing kit includes Closing Ceremony and Podium looks, as well as village wear, all designed exclusively by Hudson’s Bay Company’s in-house team of designers. The collection captures the strength of Canada, unifying performance, patriotism and style to create a look that is iconic, modern, and most of all, passionately Canadian. Inspired by our Canadian flag, the maple leaf was used in outline and solid form, combined with the Canada wordmark. A new and refreshed take on the Canadian Olympic uniform, the collection is bold and embraces the tradition and honour of our country.
Additionally, Hudson’s Bay Company enlisted world-renowned Canadian fashion designers Dean and Dan Caten, Dsquared2, to design Team Canada’s Opening Ceremony uniform. The look which includes a jacket, shirt and pants is a formal take on an athletic look and uses a red, white and black colour palette.
“The Canadian Olympic Committee is excited to work with Hudson’s Bay again for the Canadian Olympic Team’s Rio 2016 kit,” says Tricia Smith, President, Canadian Olympic Committee. “The kit is unique, quintessentially Canadian and will be proudly worn by our athletes when they represent our great country on the world stage in Rio. Thank you to Hudson’s Bay’s team for their consistent creativity and long-standing partnership over the years.”
“The Canadian Paralympic Committee is appreciative of our longstanding partnership with Hudson's Bay Company and we are excited to work together on growing the Paralympic brand,” said Gaétan Tardif, President of the Canadian Paralympic Committee. “Today’s collection truly reflects a strong Canadian identity and we know that Team Canada, and indeed Canadians from coast to coast, will wear these clothes with tremendous national pride. With less than five months to go until the Rio 2016 Paralympic Games, we look forward with great anticipation to Canada delivering a strong performance in Rio.”
For the Rio 2016 Games, there will be more than 315 athletes competing for the Canadian Olympic Team and approximately 170 athletes competing for the Canadian Paralympic Team. The 2016 Team Canada Collection includes colour-blocked tees, word marked hoodies, nylon track jackets, and accessories including hats, scarves and more. This will outfit them in the Opening and Closing Ceremonies, during Podium Presentations, and while relaxing in the athlete village.
Priced from $15 to $45 for Accessories; $20 to $70 for Kids/Infants; and $19.99 - $150 for Men’s/Women’s Clothing and Outerwear, the full collection, available at Hudson’s Bay and thebay.com, will dress Canadians in a way that unites us to share in a momentous patriotic experience, spreading the Games spirit from coast-to-coast-to-coast.
ABOUT HUDSON’S BAY COMPANY
Hudson’s Bay Company is one of the fastest-growing department store retailers in the world, based on its successful formula of driving the performance of high quality stores and their all-channel offerings, unlocking the value of real estate holdings and growing through acquisitions. Founded in 1670, HBC is the oldest company in North America. HBC’s portfolio today includes ten banners, in formats ranging from luxury to better department stores to off price fashion shopping destinations, with more than 460 stores and 66,000 employees around the world.
In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and Saks OFF 5TH, along with Find @ Lord & Taylor and Home Outfitters. In Europe, its banners include GALERIA Kaufhof, the largest department store group in Germany, Belgium’s only department store group Galeria INNO, as well as Sportarena.
HBC has significant investments in real estate joint ventures. It has partnered with Simon Property Group Inc. in the HBS Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.
ABOUT HUDSON’S BAY
Incorporated in 1670, Hudson’s Bay Company is North America’s oldest company. Hudson’s Bay stores have grown to become Canada’s most prominent department store, today operating 90 full-line locations, two outlet stores and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.
ABOUT THE CANADIAN OLYMPIC COMMITTEE
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team's podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada's elite athletes need to perform at their best and give their everything every day. The backbone of Canada's Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes' stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.
ABOUT THE CANADIAN PARALYMPIC COMMITTEE
The Canadian Paralympic Committee is a non-profit, private organization with 27 member sports organizations dedicated to strengthening the Paralympic Movement. The Canadian Paralympic Committee's vision is to be the world's leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian high performance athletes with a disability and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. For more information, visit www.paralympic.ca.
HUDSON’S BAY CONTACT:
Michelle Veilleux, Senior Manager, Public Relations
Tel : 416-256-5182
Katie Mills, Specialist, Public Relations
Tel : 416-256-5114
CANADIAN OLYMPIC COMMITTEE MEDIA OFFICE:
Cherry Ye, Program Manager, Media Relations
Tel: 416-324-4123 / Cell: 416-427-4341
Ricky Landry, Manager, Communications
Tel: 514-861-3696 / Cell: 514 229-4833
CANADIAN PARALYMPIC COMMITTEE MEDIA OFFICE:
Alison Korn, Senior Manager, Media Relations & Communications
Tel : 613-569-4333 x243 / Cell : 613-298-4927
Louis Daignault, Coordinator, Communications
Tel : 613-569-4333 x237 / Cell : 613-297-1455