TOSTITOS TURNS UP THE HEAT WITH SPICIEST TELENOVELA IN HISTORY
New Web Series Inspired by Taste for Drama and Passion for Flavor Debuts Just in Time for Cinco de Mayo
PR Newswire, PLANO, Texas (April 13, 2016) — Tostitos® is introducing Botanas Del Cielo, the “spiciest” telenovela in history, directed by renowned film director and producer Pedro Pablo Ybarra. The new web series offers the passion and flare of traditional Mexican-style telenovelas with a spicy twist — chips, dips and salsa!
“Telenovelas have become this cultural phenomenon,” said Jeff Klein, vice president of marketing, Frito-Lay North America. “Tostitos wants to inspire America to have spicier telenovela moments with our newest Tostitos products - Tostitos Cantina Chipotle Thin chips, Tostitos Dip-etizers Spicy Queso, Tostitos Chunky Habanero Salsa, and party-favorite Tostitos Rolls! tortilla chips - that bring the heat.”
In every telenovela there is a common storyline: love lost, love found, betrayal, redemption, drama and most importantly, unexpected endings. Botanas Del Cielo showcases four spicy telenovela storylines: from Gabriela’s long-awaited wedding thwarted by a surprising suitor to a dramatic chain of drink tossing over Enrique’s shameless double-dipping … even a paternity shocker!
Fans can enjoy the steamiest and spiciest of drama in four episodes on Tostitos.com starting Wednesday, April 13.
Inspired by the flavors of Mexico, the Tostitos brand and Ybarra also want to bring out the telenovela in all of us. Beginning April 22, fans can visit Tostitos.com to “telenovela” themselves with a personalized GIF that transforms them into one of their favorite characters. Looking to stir the pot amongst your friends this Cinco and have an affinity for eye patches? Then Rosalinda is your perfect match. Constantly finding yourself shirtless while your hair blows in the wind? Then you’ll be paired with Enrique.
The Expanded Tostitos Portfolio
The new series is dialing up the spice with three new additions to the Tostitos portfolio:
- NEW TOSTITOS Cantina Chipotle Thins bring authentic seasoning with each thin, crispy corn tortilla chip that is lightly sprinkled with the perfect blend of Cantina-inspired flavors and seasonings for a mild, smoky heat and authentic chipotle spice.
- NEW TOSTITOS DIP-ETIZERS Spicy Queso heats up the party with red bell peppers and cracked red pepper added to Tostitos crowd-pleasing microwaveable queso for a spicy, mouthwatering flavor that goes from pantry to microwave to party in just minutes.
- NEW TOSTITOS Habanero Salsa spices things up at any get together with ripe tomatoes, onions, and jalapeños combined with spicy habanero peppers.
A staple at Cinco de Mayo celebrations, Tostitos Cantina tortilla chips, dips and salsas will kick up the spice notch at your next party spread. New Tostitos Cantina Chipotle Thin chips, Tostitos Dip-etizers Spicy Queso and Tostitos Chunky Habanero Salsa are available at stores nationwide. Tostitos Cantina Chipotle Thin chips are offered in 9-oz. packages for a suggested retail price of $3.29 each. Tostitos Dip-etizers Spicy Queso is available in 20-oz. packages for a suggested retail price of $3.99 and Tostitos Chunky Habanero Salsa is available in 15 ½-oz. jars for a suggested retail price of $3.29 each.
The Tostitos brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.