New Amsterdam Vodka Launches “It’s Your Town” Street Art Event Series
National Tour Celebrates Some of America’s Most Vibrant Cities Through Original Street Art Inspired By Each Town
PR Newswire, MODESTO, Calif., April 12, 2016
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
The campaign kicked off in Seattle’s SoDo neighborhood at Axis Pioneer Square on April 6, with local artist John Osgood showcasing his artwork and Seattle’s unique culture – from the city’s skyline to its signature weather patterns to the tech industry that dominates the local workforce. Osgood’s mural, located on the corner of 12th Street and Pine Street, depicts a typical rainy day in Seattle, but with bottles of New Amsterdam Vodka as the source of rainfall.
Throughout the night, patrons sipped on the DAM Hazelnut Macchiato, a coffee-based cocktail made with New Amsterdam Vodka that pays homage to Seattle’s coffeehouse heritage. Guests also had the chance to test their own street art skills on a 10-foot digital art wall.
Local personalities, including former Seattle Seahawk safety, Jordan Babineaux, came out to show their civic pride and celebrate the vibrant city of Seattle.
New Amsterdam Vodka will also donate one painting in each “It’s Your Town” market and use proceeds to benefit a local arts charity.
The “It’s Your Town” tour will make seven additional stops, including:
- Miami – May 13: with artist Daniel Fila at El Fresco
- New York – June 4: with artist UR New York at Pop International
- Chicago – June 18: with artist Lie at Chicago Truborn
- Los Angeles – June 23: with artist Moncho 1929 at LAB Art
- San Francisco – July 16: with artist Chad Hasegawa at White Walls
- Denver – August 6: with artists Mike Graves and Jaime Molina, at Price Davis
- Austin – August 20: with artist Brad Maxfield at SPRAtx
About New Amsterdam® Vodka:
A vodka with unparalleled smoothness, New Amsterdam Vodka was introduced in 2011 and was the fastest spirits brand in history to reach 1MM cases. The iconic package and smooth liquid have taken the US by storm. New Amsterdam Vodka has been awarded a 92 score by The Tasting Panel, has received “Three Stars” from F. Paul Pacult’s Spirit Journal, and was noted as a “Best Buy” by the Beverage Testing Institute.
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