AWARD-WINNING ACTRESS GINA RODRIGUEZ BRINGS HER STAR POWER TO THE FIGHT AGAINST FRIZZ
Just in time for summer, Rodriguez and the experts at John Frieda® talk #FrizzFreeHairGoals and the tricks to achieve them – with plenty of shortcuts along the way.
PR Newswire, New York, April 19, 2016
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
Featuring exclusive behind-the-scenes hairstyling tutorials with Rodriguez and John Frieda® International Creative Consultant Harry Josh, the new videos will show viewers how to tame their waves and ringlets, add polish to fuzzy textures and nail the latest, coolest hair looks. Bonus: In a revealing Q&A, Rodriguez will divulge how she’s upped her own frizz-fighting game (thanks to John Frieda® Frizz Ease®) and how her naturally wavy hair, which she views as part of her Puerto Rican-American identity, can be a beautiful thing.
Look for the content on John Frieda® Hair Care’s social channels and join the conversation with the hashtag #FrizzFreeHairGoals
Facebook - https://www.facebook.com/johnfriedaus
Instagram - @JohnFriedaUs
Twitter - @JohnFriedaUs
ABOUT GINA RODRIGUEZ: Gina Rodriguez is a Golden Globe award-winning actress and television star best known for her leading role in hit show “Jane the Virgin.” Rodriguez got her start in the world of theatre, and portrayed Frida Kahlo on stage in the United Kingdom. In 2011, she landed the role of Beverly in the classic soap opera “The Bold and the Beautiful,” and gave Imagen Award-winning performances in film “Filly Brown.” In 2014, Rodriguez was announced as the lead for CW comedy-drama “Jane the Virgin,” and went on to earn scores of awards for the role. In addition to her acting career, Rodriguez is known for her philanthropic efforts, and has worked with the Hispanic Scholarship Fund supporting Hispanic American higher education and the National Bullying Prevention Center.
ABOUT KAO USA: Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation
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