SMUCKER’S® UNLEASHES THE POWER OF THE PB&J TO SUPPORT TEAM USA
Social Campaign to Raise Funds for the United States Olympic Committee
PR Newswire – ORRVILLE, Ohio (April 28, 2016)
From school lunches to family picnics to team practices, America’s iconic sandwich – the peanut butter and jelly - has played an important role in the lives of many Team USA athletes. It’s why Smucker’s®, a proud sponsor of Team USA, is turning America’s passion for a PB&J into a way to support our Team USA athletes. Beginning today, for every tweet using #PBJ4TeamUSA, Smucker’s will donate $1 to the United States Olympic Committee (up to $200,000).
Smucker’s is teaming up with U.S. Olympic gold medalist gymnast Shawn Johnson, U.S. Olympic gold medalist swimmer Conor Dwyer, and two-time U.S. Olympic gold medalist gymnast Aly Raisman to rally America to show their Olympic support.
“Every single donation makes a difference in an athlete’s training and the ability to work toward achieving our dreams, so I’m humbled and excited to partner with Smucker’s on #PBJ4TeamUSA,” said Aly Raisman. "I grew up eating PB&J, so being part of an effort to help fuel Team USA is so exciting for me!”
“It’s thrilling to tap into our country’s passion for supporting Team USA with something as All-American as a PB&J sandwich,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “The United States Olympic Committee provides the training, equipment, travel, and resources our athletes need to achieve their dreams. We are proud to use the love for America’s iconic sandwich to support its mission.”
To show your support for Team USA, join @Smuckers and use #PBJ4TeamUSA one of the following ways:
- Share a picture of you and your family making or enjoying a PB&J sandwich using #PBJ4TeamUSA
- Retweet any Smucker’s tweet that contains #PBJ4TeamUSA
- Create your own tweet using #PBJ4TeamUSA
Additionally, through August 31, 2016, fans 18 years and older can visit the Smucker’s #PBJ4TeamUSA website and enter for a chance to win a Team USA prize pack. To qualify, tweet @Smuckers with #PBJ4TeamUSA and #PromoEntry to be entered into the grand prize drawing. See Official Rules for complete details. Promotion is open to legal residents of the 50 United States and D.C, 18 years of age older. Void where prohibited.
About The J. M. Smucker Company
For nearly 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.
Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.
Erin Cohen, Cohn & Wolfe
Erin.Cohen@cohnwolfe.com | 212-798-9721