NICK JONAS BECOMES THE LATEST ARTIST TO BE FEATURED IN THE AXE STAGE PASS MUSIC PLATFORM AT WALMART
PR Newswire — ENGLEWOOD CLIFFS, N.J. (May, 11, 2016)
Multi-platinum selling recording artist Nick Jonas is set to participate in AXE Stage Pass.
The partnership aligns Jonas with Walmart, the world’s largest retailer, and AXE, the No. 1 male body wash brand in the world*, to promote his highly anticipated new album LAST YEAR WAS COMPLICATED and the AXE product line.
Jonas joins an impressive roster of noteworthy music talent who have been featured on the music platform, including 2015 CMA Entertainer of the Year Luke Bryan, country sensation Thomas Rhett and hit-makers Charlie Puth and Sam Hunt.
“AXE champions creative self-expression – We want guys to be their authentic selves.” said Matthew McCarthy, Senior Director, AXE & Men’s Grooming for Unilever. “Nick Jonas is becoming an icon of individuality, always marching to his own beat. We are excited to work with him on AXE Stage Pass because he embraces what make him unique - his remarkable music talent and sense of personal style, and he inspires others to do the same.”
The new album, the follow-up to Jonas’ critically-acclaimed, eponymous debut, will release at Walmart on Friday, June 10.
AXE Stage Pass brings together style and music to inspire guys to find their magic and celebrate their individuality.
The AXE Stage Pass site features exclusive music videos of Jonas, filmed at his electrifying sold-out show at the Wiltern in Los Angeles, Calif., which include performances of his 3x platinum hit “Jealous” and 2x platinum hit “Chains.” Never-been-seen-before interviews of Nick Jonas will highlight the making of his new album, where he reveals what gave him confidence to forge his own path as a solo artist and develop his own style and sound.
From stand out performances to intimate interviews, AXE Stage Pass offers access to today’s best music while connecting guys with effective grooming products that reveal the best versions of themselves.
Multi-Platinum Selling Recording Artist @NickJonas is Set To Participate in #AXEStagePass @WMRisers Tweet
See all of the exclusive Nick Jonas performances and interviews by visiting bit.ly/23EZfdO.
(*Source: Euromonitor International Limited; Mens bath and shower retail value sales, 2014. Lynx includes all Axe/Lynx/Ego Sales)
With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE helps give guys the edge to feel their best. AXE is a lifestyle brand that engages guys and girls with unique experiences like no other brand can.
Visit AXE at AXE.com and follow us on Twitter, Instagram, Tumblr, and Facebook to get access to exclusive content, special promotions, and more.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
The Unilever Sustainable Living Plan (USLP) aims to double the size of Unilever’s business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is a strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
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