CVS Health Launches In-Store Fundraising Campaign in Support of American Lung Association’s LUNG FORCE Initiative to Increase Lung Cancer Awareness and Research
Celebrity LUNG FORCE partners Valerie Harper and Patti LaBelle urge customers to make a donation at CVS Pharmacy locations to fight the #1 cancer killer of women through June 11
CVS Health launches in-store campaign in support of LUNG FORCE to increase lung cancer awareness Tweet
PR Newswire, WOONSOCKET, R.I., May 16, 2016 –CVS Health, the nation’s largest pharmacy innovation company, today launched an in-store fundraising campaign at CVS Pharmacy locations nationwide to benefit the American Lung Association’s LUNG FORCE initiative which aims to make lung cancer, the leading cancer killer of women in the United States, a public health priority.
Now through June 11, customers can donate $1, $3 or more at the register at 7,900 CVS Pharmacy locations and online at www.cvs.com/lung (all proceeds will support the initiative). CVS Health is the national presenting sponsor of LUNG FORCE, which is focused on raising awareness about lung cancer in women, and increasing research funding to save lives.
Funds raised through the in-store campaign will support health education and critical research that will lead to better treatment options and improved methods of early detection. Lung cancer kills almost twice as many women as any other cancer. Yet, according to the American Lung Association's 2nd Annual Women's Lung Health Barometer — a survey of over 1,000 American adult women to better understand their awareness, knowledge and perceptions about lung cancer — this disease is not even on women's health radar.
“Every eight minutes, a woman in the United States loses her battle with lung cancer. This needs to change. More research funding is needed to beat this deadly disease, but we can’t do it alone,” said Harold P. Wimmer, National President and CEO, American Lung Association. “Through our partnership with CVS Health, we are raising critical research funding at CVS Pharmacy locations nationwide to find better treatments and more early detection methods.”
“In the last 38 years, the rate of new lung cancer cases has nearly doubled among women. As a health care company, it is important that CVS Health continues to spread awareness about the prevalence of lung cancer and supports the groundbreaking research being done by the American Lung Association Research Team,” said Helena Foulkes, President, CVS Pharmacy. “Our partnership with LUNG FORCE helps us extend our company’s purpose of helping people on their path to better health.”
Over the past two years, CVS Health colleagues and customers have helped to raise more than $7 million for the LUNG FORCE initiative.
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe, to reduce the burden of lung disease on individuals and their families, and to eliminate tobacco use and tobacco-related diseases. To learn more about the in-store fundraising campaign or to make a donation, please visit www.cvs.com/lung.
About CVS Health
CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 80 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.