WHERE DO VIDEO IDEAS COME FROM ANYWAY?
Welcome to MultiVu Creative’s Ideation Workshop
MultiVu Creative is a full service creative production company headquartered in Manhattan. It’s a wholly owned division of PR Newswire and the combined entity provides its clients with premium communication services. At the heart of MultiVu Creative is its ideation services. We help our clients unearth the stories that make them unique to audiences. And then we figure out how to express those stories visually—separating them from their competitors and helping to establish them as thought leaders within their respective industries.
And that’s where the Creative Brief comes into play. The brief is a document containing a few key questions needed to uncover a story.
Fun Fact: The first creative brief dates all the way back to 1863 and was developed by a member of President Lincoln’s staff. The staffer gave it to Lincoln to help him write one of the most important documents of our time, The Gettysburg Address. So what if Lincoln took one look at the brief and tossed it in the trash and immediately fired the staffer… it’s the fact that it happened at all that’s pretty cool, no?
Back to our story: You’re about to meet your client, thinkLA. You are going to be competing for the best idea that will help them with their goal—refer to Creative Brief. Might be a good idea to hang onto it. Don’t be a Lincoln.
The rest we’ll explain as the night unfolds. Good Luck!
Date of event:
May 24, 2016
2901 28th St.,
Santa Monica, CA 90405
Schedule of events:
5:00 pm – 5:50 pm – Eat, drink, and mingle (the eating and drinking continues throughout the evening)
5:50 pm – You will be broken into your groups and given some background materials including the client’s creative brief, clients budget, and a production cost breakout
6:00 pm – Meet your clients and some other important people. thinkLA will give you a high level introduction of what they are looking for in their video production and the creative team from MultiVu will explain the task at hand.
6:30 pm – Brainstorming time! You’ll be sent into breakout rooms with your groups and begin the ideation process. Come up with at least 3 concepts that you all agree are strong and fit within the budget and while fulfilling the client’s wants and needs.
7:00 pm – Judging round 1 – Client will review your 3 concepts and choose 1 for you to elaborate on.
7:20 pm – Final stage, elaborate on your chosen concept and prepare your pitch.
8:00 pm – Time is up, the client is getting are antsy! It is time to pitch your idea.
8:30 pm – Winner is announced, prizes awarded. Boom, you’re a creative genius!