Kristen Bell Wants You to Have “The Talk” With Your Children—About Sunscreen
Neutrogena® Launches 2016 Choose Skin Health® Campaign with Help from Brand Ambassador
PR Newswire, LOS ANGELES, MAY 27, 2016
Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.*
Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
“The Talk” video featuring Bell is one component of the #mimicmommy conversation Neutrogena® hopes to spark with families nationwide. Research shows that when parents, and in particular mothers, model a positive habit such as daily sunscreen application for children at an early age, that behavior becomes a life-long healthy habit. And with more than 350 Americans diagnosed with skin cancer every hour, the stakes couldn’t be higher.
.@Neutrogena & @IMKristenBell call on moms to teach kids to wear sunscreen by applying it on themselves #mimicmommy Tweet
“At Neutrogena®, we are driven by the dream of reducing the risk of skin cancer to the smallest number possible—zero,” said Suzy DePrizio, Johnson & Johnson Consumer Inc. Group Brand Director, Neutrogena® Suncare. “We are rallying moms to not just apply sunscreen to their kids, but to have their kids watch their moms apply it to themselves—and go on to #mimicmommy throughout their lives.”
Consumers can watch “The Talk” and learn more about the #mimicmommy campaign and the Brand’s line of best sunscreens by visiting ChooseSkinHealth.com.
Neutrogena®, #1 dermatologist recommended skincare brand, has brought groundbreaking skin care solutions to consumers for more than 60 years. Today the brand offers more than 650 products worldwide in the face, body, acne, sun protection, cosmetics, men care, and antiaging categories. By creating, innovating and rethinking what is possible, Neutrogena® products consistently deliver real results without compromises.
*Up to $15,000
Erin Wolf Valich
Johnson & Johnson Consumer Inc.
RPR Marketing Communications
©Johnson & Johnson Consumer Inc. 2016