CATS VERSUS CUCUMBERS
Hendrick’s® Gin is just the tonic to help cats get over their fear of cucumbers, in time for World Cucumber Day
CNW, Toronto, ON – June 1, 2016
Over a third of cats across the globe display an irrational fear of cucumbers*. Hendrick’s® Gin has therefore stepped in to ensure harmony is restored ahead of World Cucumber Day on June 14th, 2016.
The delightfully peculiar gin has enlisted the help of world renowned animal behaviourist, Dr Roger Mugford - previously master trainer to the British Queen’s corgis - to create a fool-proof cucumber exposure programme to help our feline friends cope at this particularly troublesome time.
According to Dr Mugford, the suspicious nature of cats is what leads to the innate fear of the mighty cucumber – the oddness and unusual persona of the green fruit makes them feel uneasy. His advice includes details on how best to safely introduce cucumbers to your kitty and keep them calm during this wonderfully whimsical celebration.
“The cucumber is at the core of our gin, which is oddly infused with cucumber itself - the gin that is, not the cucumber - a cucumber is wholly made of cucumber”, says David Piper, Hendrick’s® Global Brand Ambassador. “Cats have an illogical fear of cucumbers - so as inventors of the cucumber garnish, we have to act responsibly and ensure cats feel at ease as we enjoy our Hendrick’s® libations garnished, of course, with a cucumber, on World Cucumber Day. Did I mention the importance of cucumbers?”
This year, Hendrick’s® Gin will encourage everyone, everywhere, to take the necessary precautions to ensure curious individuals worldwide can celebrate World Cucumber Day with a slice of the unusual by providing them their Top Tips for easing your cat’s fear of cucumbers.
Commenting on this unusual feline predicament, Dr. Mugford says: “Cats are indeed vulnerable at this time of year. It is a real and scientific phenomenon that they are a tad on the timorous side when it comes to cucumbers. I estimate that approximately a third* of cats worldwide are scared of the glorious fruit, and even more in busy cities, as they’re not used to such curious country objects.”
“I would strongly advise cat owning individuals to take it slow, starting a cucumber exposure programme in the week leading up to World Cucumber Day, giving them time to acclimatise to the glorious fruit ahead of the day itself.”
Full details on the Top Tips and techniques can be found at: https://youtu.be/nKqB3XFIHOI, while additional imagery and video content can be made available upon request.
In honour of World Cucumber Day, Hendrick’s® Global Brand Ambassador, Duncan McRae, has created a most unusual of cocktails – The Catnip & Cucumber Cooler – to celebrate in style, knowing cats worldwide are cool as a cucumber.
Catnip & Cucumber Cooler
- 50ml Hendrick’s® Gin
- 20ml Fresh lemon juice
- 10ml Elderflower cordial
- 8-12 Leaves of catnip
- 20ml Cloudy apple juice
- 50ml Fresh cucumber juice
- 70ml Soda water
Method:
Combine Gin, lemon, elderflower and catnip in base of tall glass and muddle. Add ice, cucumber, apple juice and churn. Add more ice, top with soda and garnish with a cucumber wedge and catnip sprig.
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Please enjoy the unusual responsibly
*Estimated statistic from Dr Roger Mugford based on his conversations with cat owner communities. Please note no official research has been conducted on this subject to date
For interviews and further information please contact:
Amanda Gun-Munro, AGM*PR
E: [email protected]
P: 647-969-6413
ABOUT HENDRICK’S® GIN
HENDRICK’S® is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S® is handcrafted in small batches using a two still process to bath and steam the 11 constituent botanicals. Only HENDRICK’S® is made with infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S® is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. www.hendricksgin.com
ABOUT WILLIAM GRANT & SONS LTD.
William Grant & Sons is an independent family-owned distiller founded by William Grant in 1887 and today still controlled by the fifth generation of his family. Named 'IWSC Distiller of the Year' in 2013 for the sixth consecutive year, William Grant & Sons distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world's best loved blended Scotches, Grant's®, as well as selected other spirits, including Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore Dew®, Monkey Shoulder® Whisky, and Reyka® Vodka. William Grant & Sons is represented by Peter Mielzynski Agency (PMA CANADA) in Canada.