Some submissions will be replied to from @SchickHydro with images of Robot Razor fixing entrants’ irritations in the form of real-time sketches by professional comic artists, showcasing the character’s powers as he protects guys against their most annoying irritations. Along with the grand prize winner, two runners-up will also be selected to have sketches of their submissions turned into dynamic illustrations, creating limited-edition posters that will be displayed and distributed at the Schick Hydro Super Shave Shop. Famed artists creating the fan-submitted Robot Razor scenarios are Livio Ramondelli and Ryan Odagawa.

The Super Shave Shop and Hydration Station is part of a fully integrated partnership with Entertainment Weekly including experiential, print and digital elements, with a focus on its first-ever EW Con-X fan festival, located near the San Diego Convention Center in Embarcadero Park North in the downtown marina. At the Schick Hydro station, guys will receive a free custom shave from professional barbers – including hero and villain facial hairstyles – and have the chance to meet Robot Razor, as they’re encouraged to share their clean-shaven selfies with #HydroRescue. Attendees can also receive autographed posters from Ramondelli and Odagawa.  In and around EW’s Con-X, Robot Razor will set out to battle on-the-ground irritations as he saves people from long lines with water, sunscreen, and treats to make their time under the hot San Diego sun smoother.

Robot Razor is inspired by the brand’s patented technology and smart innovation in its newest razor, the Schick Hydro 5, designed like no other to protect guys from shave irritation. Robot Razor first appeared in a 30-second TV spot that aired during this year’s Super Bowl, during which he battled a regular lube strip.

For more information, visit www.schickhydro.com or facebook.com/SchickHydro. Visit @SchickHydro on Twitter on July 7 to enter for a chance to win the #HydroHero contest.

About Edgewell Personal Care^™
Edgewell Personal Care (NYSE:EPC) manufactures and markets a diverse range of personal care products in the wet shave, skin care, feminine care and infant care categories with well-established brand name products such as Schick^® and Wilkinson Sword^® men’s and women’s shaving systems and disposable razors; Edge^® and Skintimate^® shave preparations; Playtex^®, Stayfree^®, Carefree^® and o.b.^® feminine care products; Banana Boat^® and Hawaiian Tropic^® sun care products; Playtex^® infant care products and gloves; Diaper Genie^® and Litter Genie^® disposal systems; and Wet Ones^® moist wipes. ©2016 Edgewell. The Playtex^® trademark is used under license.

About Entertainment Weekly
Entertainment Weekly is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The magazine was launched by Time Inc. in 1990 and is America’s leading consumer publication in the entertainment category, with a guaranteed circulation rate base of 1.5 million and a combined audience of almost 28 million loyal, engaged fans.  Each day, EW.com publishes a myriad of featured stories, blog posts, TV-recaps, original videos, film reviews and photo galleries. In April 2015, the PEOPLE/Entertainment Weekly Network reached #1 in its competitive set with 56.4 million unique visitors and during the same month, EW.com desktop, tablet and mobile growth hit an all-time high of 19.9 million combined unique visitors. Entertainment Weekly is the first to know about the best in entertainment. With sharp insight, unparalleled access and a trusted voice, EW keeps readers plugged into pop culture. This is where the buzz begins.

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Media Contact

Kayla Bibeau
Edelman, for Schick Hydro
212-738-6119
[email protected]