Survey from Contigo® Finds Americans Go to Surprising Lengths to Avoid Spilling Their Drink
Leading Beverageware Brand Launches New Campaign to Help Consumers #SipConfidently
CHICAGO, October 27, 2016 /PRNewswire/
Americans are no strangers to spilling their drinks (and the embarrassment that comes with it), according to results from a nationwide survey.1 Inspired by the surprising steps that consumers will take to avoid spills, Contigo launched a campaign titled #SipConfidently to encourage consumers to sip their beverages confidently and avoid everyday spill situations.
The #SipConfidently campaign encourages consumers to share photos of their stress-free commute with their Contigo travel mug or water bottle. The brand’s line of AUTOSEAL® to-go beverageware products are thoughtfully designed to automatically seal between sips and are 100 percent spill-proof and leak-proof.
Survey results revealed unexpected facts about America’s spilling habits and what they’d sacrifice to a avoid spills. Key findings from the survey include:
- We’re a clumsy nation: Two in three US adults have spilled a drink in the past year, and some generations sip more confidently without spilling than others. Over half (53%) of Millennials have admitted to a spill, compared to 35% of baby boomers.
- We’d give up anything to go spill-free: One in five Americans would give up social media to be spill-free for a month.
- Multitasking can lead to spills: One in three Americans that frequently spill are seen by survey respondents as trying to do too much at once, and 40% of Americans admit to spilling while in the car.
- Sometimes we’d like to spill on certain individuals: If given the opportunity—and with no consequences —one in four working Americans would love to spill coffee on presidential candidates.
“We all have had our sip mishaps, and our job is to make sure Americans can confidently take on their day without the stress of a spill,” said Todd Starr, Vice President of Marketing and Product Development at Contigo, a business of Newell Brands. “All Contigo products are thoughtfully designed and engineered for an on-the-go lifestyle. We are always listening, observing and talking to consumers, seeking the best solutions to their everyday problems — like making it to work with your coffee in your travel mug, not on your shirt.”
Contigo AUTOSEAL and AUTOSPOUT® products are available at a variety of retailers including Target, Walmart, Amazon, Costco, Bed Bath & Beyond, and online at www.gocontigo.com. For more information on Contigo and their full line of beverageware products, visit GoContigo.com, and join the conversation on Facebook, Instagram and Twitter. #SipConfidently.
Chicago-based Contigo, a Newell Brands business, is a leading producer of innovative, leak-proof beverageware. Many Contigo travel mugs and water bottles feature the revolutionary AUTOSEAL® patented technology that automatically seals between sips, while additional models offer the patent-pending AUTOSPOUT® lid - featuring a drink spout with a one-touch button for easy opening and one-handed drinking. Contigo brand products – travel mugs, water bottles and kids water bottles – marry innovative technologies with on-style designs for products that consumers can feel confident about – whether they’re commuting to and from work, heading to the gym, or entertaining at home. See the entire line of Contigo products at www.GoContigo.com.
Cohn & Wolfe
1 Survey conducted online by YouGov in June 2016 to a nationally representative US sample of n=1,165 adult respondents aged 18+
Eliminate spills during your commute for good. #SipConfidently with @gocontigo spill-and-leak proof travel mugs and water bottles. Tweet