DOVE MEN+CARE HAIR LAUNCHES REAL LIFE TESTED CAMPAIGN TO SHOW CONNECTION BETWEEN EVERYDAY PHYSICAL AND ENVIRONMENTAL FACTORS AND MEN’S HAIR FALL DUE TO BREAKAGE
84% of dermatologists agree physical stress and hair fall are more connected than most guys think
PR Newswire – ENGLEWOOD CLIFFS, N.J., July 12, 2016
The modern, evolved man is experiencing physical and environmental stressors on his hair all the time, and today Dove Men+Care Hair is announcing the launch of the Real Life Tested campaign to show that men’s hair goes through a lot. To make sure his hair is ready for anything life throws at it, Dove Men+Care’s range of fortifying 2-in-1 shampoos and conditioners are specifically engineered for men to leave their hair stronger and more resilient.
As part of the campaign, Dove Men+Care has released a new report, the Dove Men+Care Hair Fall Study, which surveyed hundreds of U.S. dermatologists who specialize in male hair care, and found 92% agree that physical stress on hair or environmental factors can contribute to hair fall in men. The leading physical stressors that dermatologists cited as contributing to hair fall in men are aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%), while the leading environmental factors contributing to hair fall cited by dermatologists included ultraviolet (UV) rays (49%) and chlorine (47%).
Dermatologists overwhelmingly agree there is a strong connection between these physical and environmental factors, which are often part of his daily routine, and hair fall - yet 90% of dermatologists also agree that men aren't aware of how these certain everyday activities can contribute to hair fall. Another 84% of dermatologists agree that physical stress and hair fall in men are more connected than most guys think.
Men are likely also unaware there is actually something they can do about the impact physical and environmental factors are having on their hair fall. To educate men on the impact physical and environmental stressors are placing on their hair, Dove Men+Care Hair is launching the Real Life Tested video, which showcases all of the stressors professional skateboarder and real dad Andy Schrock puts his hair through simply by juggling a busy schedule with being a caring dad.
“We're extremely proud that Dove Men+Care is now the #1 fastest-growing brand in the daily hair care category,” said Rob Candelino, Unilever V.P. of Marketing and General Manager of Hair Care. “We believe the success of the brand is that we offer guys both outstanding quality products for all their hair types and a deep commitment to portraying modern men in realistic and relatable ways.”
Dove Men+Care Hair has also partnered with Dr. Glynis Ablon, a board certified dermatologist and associate clinical professor of dermatology who has studied the impact of stress on both hair and skin.
“Physical and environmental stressors are unavoidable parts of his everyday life, and I would never tell my patients they need to stop swimming in pools or playing with their kids who tug on their hair, but there are simple ways to protect against these elements' contribution to his hair fall,” said Dr. Ablon. “Studies show guys are more concerned than ever about their hair, and my conversations with male patients certainly attest to this. It’s important they know there are options that can actually improve the healthy look of their hair.”
Men can take better care of their hair by connecting with Dove Men+Care on www.dovemencare.com, and following the #RealLifeTested conversation on social via the Dove Men+Care Facebook and Twitter pages.
About Dove Men+Care US
Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care and styling. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can’t Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States - generating more than $8.5 billion in sales in 2015.
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- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
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