Thorntons Redefines What Convenience Means for Guests
Real Kitchen. Real Food. Campaign Launches at Select Louisville and Southern Indiana Stores
PR Newswire, Louisville, Ky., August 15, 2016
Thorntons, everyone’s favorite place to stop while on the go, announced today the official launch of 28 new store concepts across the local market. These stores redefine convenience and offer guests a distinctly elevated experience with quality food that is deliciously fresh and effortlessly fast, all within a real kitchen setting.
“We believe you should be able to get quality, quantity and convenience, all in one place,” said Tony Harris, President of Thorntons. “That’s why we’re going beyond gas and changing the perception of what convenience stores have to offer.”
The Thorntons Real Kitchen. Real Food. locations are equipped with real kitchens and real cooks who handcraft crave-worthy, high-quality food. A whole new menu includes hot, salted pretzels, savory breakfast and lunch burritos, pizza sticks, and more, all freshly prepared in-store. The grab-and-go concept allows guests to get in and get out in an average of three minutes, with a delicious meal in hand.
.@ThorntonsInc Real Kitchen. Real Food. redefines convenience for guests with a delicious new menu. Tweet
“Real is powerful,” said Harris. “To us, real means honest, trustworthy and authentic. That’s what makes our new store concept different than any others in the region, and that’s what drove the idea behind Real Kitchen. Real Food.”
Starting today, Thorntons’ Real Kitchen. Real Food. campaign will debut in the Kentuckiana market, immersing guests in the updated, high-quality, on-the-go food experience throughout August through October. Thorntons will introduce Val, the spokesperson who brings Real Kitchen. Real Food. to life. Val loves flavorful food fast and will provide Louisville and Southern Indiana residents with an inside look at the new Thorntons stores through:
- A series of TV, digital media, and radio spots featuring Val that introduce Kentuckiana residents to Real Kitchen. Real Food., redefining what guests think of as real convenience
- Facebook, Twitter and Instagram content and giveaways, exemplifying how Thorntons fits into every busy lifestyle
- Grand opening events at select stores that include surprise and delight gifts, free food sampling and coupons to fuel on-the-go guests
- Engaging Snapchat filters, geo-targeted to Real Kitchen. Real Food. Locations
From the dedicated young worker settling into his first serious job and the long hours that go with it, to the busy mother of three who drives her children from sports games to music lessons and back home again, Thorntons is excited to offer all of its on-the-go guests real value and convenience that fits into their busy lives. The Kitchen Is Open! and Thorntons welcomes everyone to taste just how good real can be.
About Real Kitchen. Real Food: Launched in 2016, Real Kitchen. Real Food.™ is the Fresh Food program initiated at select Thorntons stores throughout Kentucky, Illinois and Indiana. At these stores, guests can enjoy freshly prepared food, including hot pretzels, breakfast and lunch burritos, pizza sticks, and more, handcrafted with high-quality ingredients by real cooks in a real kitchen. The Kitchen Is Open! and Thorntons invites guests to experience real for themselves.
About Thorntons: Founded by James Thornton in 1971, the company has been recognized as one of the top convenience store chains in the nation. Based in Louisville, Kentucky, Thorntons currently operates 183 stores that provide fresh foods, high quality beverages and fuel in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Learn more about Thorntons by visiting http://www.thorntonsinc.com. Follow us on Facebook, Twitter and Instagram.