AEROSOLES LAUNCHES MULTIMEDIA SHOPPING EXPERIENCE
- New Interactive online digital catalog enhances consumer experience and engagement with the debut of Aerosoles new Fall 2016 Collections -
The new @Aerosoles digital catalog has arrived! Shop all the latest looks now #Shoes #Shopping Tweet
PR Newswire, EDISON, New Jersey – (September 6, 2016)
Today Aerosoles, a global leader in women’s footwear, announced the launch of its new online interactive catalog, creating an exciting multimedia shopping experience for consumers wherever and whenever they want.
“With consumers ever-changing lifestyles, we are extremely excited to offer our new Fall 2016 styles in an innovative and unique way for consumers to better experience our brand,” said Chief Executive Officer, R. Shawn Neville. “Our passion is to enable women to look and feel great and to engage her in fun dynamic ways that inspire her. Our exciting new products, which utilize our proprietary performance technologies and our new digital on-line platform, will hopefully inspire her as much as it does us!”
Aerosoles has always pushed the boundaries of both fashion and performance in their products and is now pushing the boundaries of digital engagement. “Our goal with this initiative was to bring the traditional catalog and on-line experience to life, literally”. said Vice President of Consumer Experience and Creative Services, Brenden Kennedy. “Every page has constant motion and will be dynamically refreshed with products that make her feel, smarter, sexier, confident, and inspired for every occasion”.
Aerosoles is also encouraging consumers to shift from its traditional print catalog to the more environmentally friendly and exciting digital format. For every online purchase through the digital platform during the month of September, Aerosoles will be donating a pair of shoes* in partnership with Soles4Souls, a non-profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. “Fashion that feels good, our brand mission, is not just about how it makes your feet feel, it is also about your soul” said R. Shawn Neville.
*up to $50,000 retail value
Aerosoles is a leading global footwear company delivering high quality products with both fashion and performance to consumers in over 40 countries around the world. The company was founded in 1987 and is headquartered in Edison New Jersey. Aerosoles is the lead brand of Aerogroup International, which also includes A2, Aerology, and WhatsWhat.
Aerosoles. . . #FashionThatFeelsGood
For More Information, Contact:
Collen McCarthy – Per Se Partners, +1 (917) 780-2820 firstname.lastname@example.org